Yoko Devereaux
Encyclopedia
Yoko Devereaux was a fashion house
and menswear brand
directed by Andy Salzer. It was located in Williamsburg, Brooklyn
. Founded in 2000 it ceased operation in 2009.
s as a form of visual communication between fashion, art, music and commerce. Taking its direct inspiration from the street wear scene in Williamsburg, the label has grown into a full menswear collection that is known for mixing New York's downtown casual style with classic tailoring techniques. Yoko Devereaux was available worldwide including the United States, Japan, Canada, Hong Kong, and Western Europe.
Yoko Devereaux was a favorite of the fashion media from the very start, receiving editorial credits in GQ, Details
, DNR
, Dazed and Confused
, Bon, Paper.
Yoko Devereaux has been seen on Pharell Williams, Josh Hartnett
, Jonathan Rhys Meyers, Alan Cumming
, the Scissor Sisters
, The Brazilian Girls, The Rapture
and other celebrities and musicians.
As of June 28, 2009, Yoko Devereaux has ceased operations after the announcement that parent company (Wing Son Garments / WS & Company) has been forced by internal financial issues to withdraw funding.
Fashion House
Fashion House is an American telenovela that aired at 9 p.m. ET/8 p.m. CT Monday through Saturday on MyNetworkTV stations. The series premiered on September 5, 2006 and concluded on December 5, 2006...
and menswear brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
directed by Andy Salzer. It was located in Williamsburg, Brooklyn
Williamsburg, Brooklyn
Williamsburg is a neighborhood in the New York City borough of Brooklyn, bordering Greenpoint to the north, Bedford-Stuyvesant to the south, Bushwick to the east and the East River to the west. The neighborhood is part of Brooklyn Community Board 1. The neighborhood is served by the NYPD's 90th ...
. Founded in 2000 it ceased operation in 2009.
History
Yoko Devereaux emerged as an art installation focused on the use of t-shirtT-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....
s as a form of visual communication between fashion, art, music and commerce. Taking its direct inspiration from the street wear scene in Williamsburg, the label has grown into a full menswear collection that is known for mixing New York's downtown casual style with classic tailoring techniques. Yoko Devereaux was available worldwide including the United States, Japan, Canada, Hong Kong, and Western Europe.
Yoko Devereaux was a favorite of the fashion media from the very start, receiving editorial credits in GQ, Details
Details (magazine)
Details is an American monthly men's magazine published by Condé Nast Publications, founded in 1982. Though primarily a magazine devoted to fashion and lifestyle, Details also features reports on relevant social and political issues.-History:...
, DNR
DNR
DNR may refer to:* Do not resuscitate, a medical instruction** "DNR" , an episode from the American television program House** The final episode of Becker , an American sitcom** "D.N.R...
, Dazed and Confused
Dazed & Confused (magazine)
Dazed & Confused is a British style magazine, that was set up in 1992 and published monthly. Its founding editors were Jefferson Hack and Rankin...
, Bon, Paper.
Yoko Devereaux has been seen on Pharell Williams, Josh Hartnett
Josh Hartnett
Joshua Daniel "Josh" Hartnett is an American actor and aspiring producer. He first came to audiences' attention in 1997 as "Michael Fitzgerald" in the television series Cracker. He made his feature film debut in 1998, co-starring with Jamie Lee Curtis in Halloween H20: 20 Years Later for Miramax...
, Jonathan Rhys Meyers, Alan Cumming
Alan Cumming
Alan Cumming, OBE is a Scottish stage, television and film actor, singer, writer, director, producer and author. His roles have included the Emcee in Cabaret, Boris Grishenko in GoldenEye, Kurt Wagner/Nightcrawler in X2: X-Men United, Mr. Elton in Emma, and Fegan Floop in the Spy Kids trilogy...
, the Scissor Sisters
Scissor Sisters
Scissor Sisters are an American band "spawned by the scuzzy, gay nightlife scene of New York" who took their name from a sexual position between two women also known as tribadism...
, The Brazilian Girls, The Rapture
The Rapture (band)
The Rapture is an Indie rock band based in New York City. The band mixes influences from many genres including post-punk, acid house, disco, electronica and rock, pioneering the post-punk revival genre...
and other celebrities and musicians.
As of June 28, 2009, Yoko Devereaux has ceased operations after the announcement that parent company (Wing Son Garments / WS & Company) has been forced by internal financial issues to withdraw funding.