Yogurtland
Encyclopedia
Yogurtland is an international franchise
chain of frozen yogurt
stores based in Anaheim
, Orange County
, California
.
Yogurtland offers self-serve soft-serve frozen yogurt with active cultures. Yogurtland has stores in seven states in the United States and in Mexico and Japan. In 2009, it had a revenue of $42 million. Each store costs from $385,000 to $435,200. The yogurt chain is popular partly due to its self serve format, and because it is relatively inexpensive compared to other yogurt businesses such as Pinkberry. Another attraction has been the "Tokidoki" character designs on spoons which are collectible.
. In August 2011, there were over 150 locations in the United States
, Mexico
, Japan
, and Guam
. By 2015, it intends to expand to over 550 stores.
In July 2011, Yogurtland partnered with Sanrio
, the company that created Hello Kitty
for a limited 6-week promotion. According to the St. Louis Post-Dispatch
, merchandise such as key chains and T-shirt
s with Hello Kitty and other Sanrio characters—My Melody, Keroppi, and Chococat—were sold in Yogurtland stores during the month of August. The characters were also imprinted on Yogurtland's collectable cup and biodegradable spoons.
. Customers may mix and combine flavors in their cups by pulling on spigots that control the yogurt containers. Additionally, 33 toppings, including chocolate, fruit, and nuts, are available. Products are sold for 30-39 cents per ounce. In Hawaii and Alaska, the products are sold at 42 cents and 45 cents per ounce, respectively.
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
chain of frozen yogurt
Frozen yogurt
Frozen yogurt is a frozen dessert containing yogurt or other dairy products. It is slightly more tart than ice cream, as well as lower in fat...
stores based in Anaheim
Anaheim, California
Anaheim is a city in Orange County, California. As of the 2010 United States Census, the city population was about 365,463, making it the most populated city in Orange County, the 10th most-populated city in California, and ranked 54th in the United States...
, Orange County
Orange County, California
Orange County is a county in the U.S. state of California. Its county seat is Santa Ana. As of the 2010 census, its population was 3,010,232, up from 2,846,293 at the 2000 census, making it the third most populous county in California, behind Los Angeles County and San Diego County...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
.
Yogurtland offers self-serve soft-serve frozen yogurt with active cultures. Yogurtland has stores in seven states in the United States and in Mexico and Japan. In 2009, it had a revenue of $42 million. Each store costs from $385,000 to $435,200. The yogurt chain is popular partly due to its self serve format, and because it is relatively inexpensive compared to other yogurt businesses such as Pinkberry. Another attraction has been the "Tokidoki" character designs on spoons which are collectible.
History
Yogurtland was founded in February 2006 by Phillip Chang, who is also the chain's CEO and president. The first Yogurtland location was in Fullerton, CaliforniaFullerton, California
Fullerton is a city located in northern Orange County, California. As of the 2010 census, the city had a total population of 135,161.It was founded in 1887 by George and Edward Amerige and named for George H. Fullerton, who secured the land on behalf of the Atchison, Topeka and Santa Fe Railway...
. In August 2011, there were over 150 locations in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, and Guam
Guam
Guam is an organized, unincorporated territory of the United States located in the western Pacific Ocean. It is one of five U.S. territories with an established civilian government. Guam is listed as one of 16 Non-Self-Governing Territories by the Special Committee on Decolonization of the United...
. By 2015, it intends to expand to over 550 stores.
In July 2011, Yogurtland partnered with Sanrio
Sanrio
is a Japanese company that designs, licenses and produces products focusing on the kawaii segment of Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores in Japan...
, the company that created Hello Kitty
Hello Kitty
is a fictional character produced by the Japanese company Sanrio, first designed by Yuko Shimizu. She is portrayed as a female white Japanese bobtail cat with a red bow. The character's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States...
for a limited 6-week promotion. According to the St. Louis Post-Dispatch
St. Louis Post-Dispatch
The St. Louis Post-Dispatch is the major city-wide newspaper in St. Louis, Missouri. Although written to serve Greater St. Louis, the Post-Dispatch is one of the largest newspapers in the Midwestern United States, and is available and read as far west as Kansas City, Missouri, as far south as...
, merchandise such as key chains and T-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....
s with Hello Kitty and other Sanrio characters—My Melody, Keroppi, and Chococat—were sold in Yogurtland stores during the month of August. The characters were also imprinted on Yogurtland's collectable cup and biodegradable spoons.
Products
At any time, Yogurtland stores have 16 flavors of soft-serve frozen yogurtFrozen yogurt
Frozen yogurt is a frozen dessert containing yogurt or other dairy products. It is slightly more tart than ice cream, as well as lower in fat...
. Customers may mix and combine flavors in their cups by pulling on spigots that control the yogurt containers. Additionally, 33 toppings, including chocolate, fruit, and nuts, are available. Products are sold for 30-39 cents per ounce. In Hawaii and Alaska, the products are sold at 42 cents and 45 cents per ounce, respectively.