Yeo Valley Rap
Encyclopedia
"Yeo Valley Rap" is an advertising campaign for the family-owned farming
and dairy
company, Yeo Valley Organic
by the "Yeo Valley Boyz", which features Mr George and Lisa Roxanne. The advert was produced by Boi-1da
and the lyrics were written by Mr George. After much positive feedback came for the advert, the rap was added to iTunes
for digital download
from October 27, 2010 on Black Sheep Music.
. The advert then started coming during breaks for The X Factor
. The advert gained popularity and after many requests, the advert was then available to download from iTunes
. Rosie Arnold, the BBH Deputy Executive Creative Director, talked about the idea of the campaign: "What we wanted to do was make Yeo Valley Organic popular for everybody. We wanted to make people pronounce Yeo Valley correctly and get everybody talking about it. So that's how we came up with the rap idea." The farmers had to study rap and get into the styles of Jay-Z
and Kanye West
.
on October 8, 2010. It was directed by Julien Lutz in Yeo Valley. The farmers are shown rapping inside the barns, out in the grass with the cows, in tractors and eating Yeo Valley Organic yogurt. The video currently has over 1.9 million views.
on November 7, 2010 at number 71. The song also charted at number 9 on the UK Indie Chart
and number 17 on the UK R&B Chart
. The next week on November 13, 2010 it dropped 23 places to 94. The following week on November 21, it climbed 9 places to number 5. It then dropped 15 places on November 28, 2010. As of December 5, 2010 it is at number 80, where it climbed 20 places. There are currently many Facebook
campaigns to get the track the Christmas number 1.
Agriculture
Agriculture is the cultivation of animals, plants, fungi and other life forms for food, fiber, and other products used to sustain life. Agriculture was the key implement in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that nurtured the...
and dairy
Dairy
A dairy is a business enterprise established for the harvesting of animal milk—mostly from cows or goats, but also from buffalo, sheep, horses or camels —for human consumption. A dairy is typically located on a dedicated dairy farm or section of a multi-purpose farm that is concerned...
company, Yeo Valley Organic
Yeo Valley Organic
Yeo Valley Organic is part of a family-owned farming and dairy company based in the village of Blagdon, in the Yeo Valley, and in Cannington, near Bridgwater, Somerset, England-History:...
by the "Yeo Valley Boyz", which features Mr George and Lisa Roxanne. The advert was produced by Boi-1da
Boi-1da
Matthew Samuels , better known as Boi-1da , is a Canadian hip-hop producer from Toronto, Ontario. He has produced for artists and groups such as Chip tha Ripper, Kardinal Offishall, Clipse, Drake, Eminem, Saukrates, k-os, G-Unit, and The Diplomats among others...
and the lyrics were written by Mr George. After much positive feedback came for the advert, the rap was added to iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
for digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
from October 27, 2010 on Black Sheep Music.
Background
Originally, the rap was just an advertising campaign for Yeo Valley OrganicYeo Valley Organic
Yeo Valley Organic is part of a family-owned farming and dairy company based in the village of Blagdon, in the Yeo Valley, and in Cannington, near Bridgwater, Somerset, England-History:...
. The advert then started coming during breaks for The X Factor
The X Factor (UK)
The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...
. The advert gained popularity and after many requests, the advert was then available to download from iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
. Rosie Arnold, the BBH Deputy Executive Creative Director, talked about the idea of the campaign: "What we wanted to do was make Yeo Valley Organic popular for everybody. We wanted to make people pronounce Yeo Valley correctly and get everybody talking about it. So that's how we came up with the rap idea." The farmers had to study rap and get into the styles of Jay-Z
Jay-Z
Shawn Corey Carter , better known by his stage name Jay-Z, is an American rapper, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2010...
and Kanye West
Kanye West
Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...
.
Music video
The music video of the advert was uploaded onto YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
on October 8, 2010. It was directed by Julien Lutz in Yeo Valley. The farmers are shown rapping inside the barns, out in the grass with the cows, in tractors and eating Yeo Valley Organic yogurt. The video currently has over 1.9 million views.
Chart performance
"Yeo Valley Rap" charted in the UK Singles ChartUK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
on November 7, 2010 at number 71. The song also charted at number 9 on the UK Indie Chart
UK Indie Chart
The UK Independent Chart or Indie Chart is a chart of the best-selling independent record releases in the UK.- History :In the wake of punk, small record labels began to spring up, as an outlet for artists that were unwilling to sign contracts with major record companies, or were not considered...
and number 17 on the UK R&B Chart
UK R&B Chart
The Official UK R&B Chart is a forty-position R&B/Hip-Hop chart compiled by The Official UK Charts Company. Although the chart does not receive any airplay, its compilation is viewed on BBC Radio 1's website and publications such as ChartsPlus and Music Week...
. The next week on November 13, 2010 it dropped 23 places to 94. The following week on November 21, it climbed 9 places to number 5. It then dropped 15 places on November 28, 2010. As of December 5, 2010 it is at number 80, where it climbed 20 places. There are currently many Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
campaigns to get the track the Christmas number 1.
| Chart (2010) | Peak Position |
|---|