Yahoo! Publisher Network
Encyclopedia
The Yahoo! Publisher Network (abbreviated YPN) was an advertising network
launched on August 2, 2005 by Yahoo!
and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertising
as well as various tools and services to assist publishers in building and improving their websites.
layout sites. The reason given was the quality of traffic was very poor.
Also in May 2006, the Yahoo! Publisher Network's blog posted an updated version of their requirements from publishers. YPN explicitly stated visitors must recognize advertisements as advertisements, and images/media could not be placed to induce accidental clicks.
on March 31, 2010 that the service would stop serving ads on April 30, 2010. Users who wished to continue displaying advertisements were referred to the Chitika
ad network.
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
launched on August 2, 2005 by Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertising
Contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers...
as well as various tools and services to assist publishers in building and improving their websites.
History
In May 2006, YPN caused some controversy by shutting down accounts used for MySpaceMySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
layout sites. The reason given was the quality of traffic was very poor.
Also in May 2006, the Yahoo! Publisher Network's blog posted an updated version of their requirements from publishers. YPN explicitly stated visitors must recognize advertisements as advertisements, and images/media could not be placed to induce accidental clicks.
Closure
Users of the service received an e-mailE-mail
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
on March 31, 2010 that the service would stop serving ads on April 30, 2010. Users who wished to continue displaying advertisements were referred to the Chitika
Chitika
Chitika, Inc. is a search-targeted advertising network and research firm. Based in Westborough, Massachusetts, the company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers...
ad network.