Writing style is the manner in which an author chooses to write to his or her audience. A style reveals both the writer's personality and voice, but it also shows how she or he perceives the audience, and chooses conceptual writing style which reveal those choices by which the writer may change the conceptual world of the overall character of the work. This might be done by a simple change of words; a syntactical structure, parsing prose, adding diction, and organizing figures of thought into usable frameworks.