Worth (magazine)
Encyclopedia
Worth is an American wealth management
Wealth management
Wealth management is an investment advisory discipline that incorporates financial planning, investment portfolio management and a number of aggregated financial services...

 magazine for high net worth individuals. It is published on a bi-monthly basis and circulated to over 110,000 recipients.

History

Worth was founded in 1992 as a wealth management magazine for high net worth individual
High net worth individual
A high-net-worth individual is a person with a high net worth. In the private banking business, these individuals typically are defined as having investable assets in excess of US$1 million. As explained below, the U.S...

s. Under its current ownership, the magazine underwent a significant redesign in the spring of 2009 with a continued focus on topics related to both wealth creation and wealth management, including philanthropy
Philanthropy
Philanthropy etymologically means "the love of humanity"—love in the sense of caring for, nourishing, developing, or enhancing; humanity in the sense of "what it is to be human," or "human potential." In modern practical terms, it is "private initiatives for public good, focusing on quality of...

 and passion investments.

The magazine was purchased in February 2008 by Sandow Media. In May 2009, Sandow Media announced a total re-invention of the 18-year-old financial title Worth, including a new tagline: “The Evolution of Financial Intelligence.” The brand was re-created with an aim to serve a select group of high net worth individuals with an avid interest in the stewardship of their personal wealth. Featuring a cutting-edge design and compact format and printed on paper typically reserved for books, the magazine is geared to be an elegant, practical and portable resource for CEOs, entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

s and investor
Investor
An investor is a party that makes an investment into one or more categories of assets --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc...

s.

Content

From stories about dynamic wealth creators to expert advice on wealth management, Worth is organized into three chapters: ‘Make’ focuses on wealth creation and entrepreneurship; ‘Grow’ centers on wealth management and investing, and ‘Live’ highlights philanthropy, lifestyle and passion investing.

The debut issue also included a new service from Worth, the “Worth Leading Wealth Advisors Program,” a showcase for wealth, insurance and legal advisors nationwide. Advisors who apply for admission into the program are screened by the Worth Leading Wealth Advisors team and experts at Paladin Registry to help ensure advisor quality. In order to be considered for the Worth Leading Wealth Advisors Program, financial and legal professionals must be willing to provide complete and full disclosure to investors so that independent Paladin analysts can thoroughly screen and evaluate their credentials, ethics and business practices. Once admitted into the program, advisors pay a fee to be included.

Distribution

Worth is mailed to a proprietary high net worth database of 110,000 households in major markets, including: Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

, Westchester County, Fairfield County, Connecticut
Fairfield County, Connecticut
Fairfield County is a county located in the southwestern corner of the U.S. state of Connecticut. The county population is 916,829 according to the 2010 Census. There are currently 1,465 people per square mile in the county. It is the most populous county in the State of Connecticut and contains...

, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, the Delaware Valley, South Florida, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Dallas, Houston, Phoenix-Scottsdale, San Francisco and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

. TheWorth database was developed in consultation with leading database experts. Worth recipients have a net worth of $2 million or greater and an interest in financial subject matter.

The magazine is also available on a limited basis at select newsstands with a cover price of $18.95 and via Sandow Media’s network of 50 Sandow-owned newsstands at private airports around the country. An advertising rate base of 125,000 is guaranteed and the title is audited by BPA Worldwide
BPA Worldwide
BPA Worldwide audits the circulation of business-to-business and consumer magazines. It also provides audit services for newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. Membership comes from the media owners and...

.

Management team

The publisher of Worth is Patrick D. C. Williams (formerly of The Economist
The Economist
The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. and edited in offices in the City of Westminster, London, England. Continuous publication began under founder James Wilson in September 1843...

and Conde Nast Portfolio
Condé Nast Portfolio
Portfolio.com is a website published by American City Business Journals that provides news and information for small to mid-sized businesses. It was formerly the website for the monthly business magazine Condé Nast Portfolio, published by Condé Nast from 2007 to 2009.Portfolio.com is continually...

); Richard Bradley (formerly of 02138
02138
02138 was an independent magazine founded by Bom Kim and purchased by David Bradley; it featured graduates of Harvard University. The publication was, however, not actually affiliated with Harvard. The title is a reference to the ZIP code of Harvard University's main campus in Harvard Square,...

and George
George (magazine)
George was a glossy monthly magazine centered on the theme of politics-as-lifestyle co-founded by John F. Kennedy, Jr. and Michael J. Berman with publisher Hachette Filipacchi Media U.S. in New York City in September 1995...

) is Editor in Chief, and Alison Parks (a veteran Worth executive formerly of Robb Report
Robb Report
The Robb Report is an American, English-language, luxury-lifestyle magazine featuring products — including automobiles, real estate and watches — for affluent connoisseurs.-History:...

, Esquire
Esquire (magazine)
Esquire is a men's magazine, published in the U.S. by the Hearst Corporation. Founded in 1932, it flourished during the Great Depression under the guidance of founder and editor Arnold Gingrich.-History:...

and Southern Living
Southern Living
Southern Living is a widely read lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, and information about Southern culture and travel...

) serves as General Manager.

Sandow Media

Sandow Media was founded by Adam I. Sandow in 2002. The company has focused its efforts to date on developing multi-channel, vertically integrated luxury brands. Sandow Media’s flagships include the beauty brand NewBeauty magazine, which encompasses print, online and retail operations, and LUXE, a leading network of luxury home magazines. Worth was purchased by Sandow in February 2008 and in June of that same year Sandow Media purchased a leading magazine for watch collectors and enthusiasts, InSync Watches. In 2009, Sandow acquired Western Interiors, a 250,000-circulation home design magazine. With offices in New York, Florida and Texas and 185 employees across the United States, Sandow Media produces over 60 publications annually and generates over a half million unique visitors per month to the company’s online properties.
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