Headquartered in Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, World Sport Group is Asia’s leading sports marketing

Sports marketing

Sport marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is...

, event management and media company, with a roster of golf

Golf

Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....

, football and cricket

Cricket

Cricket is a bat-and-ball game played between two teams of 11 players on an oval-shaped field, at the centre of which is a rectangular 22-yard long pitch. One team bats, trying to score as many runs as possible while the other team bowls and fields, trying to dismiss the batsmen and thus limit the...

 events across the entire region. World Sport Group has been at the forefront of Asian sport since 1992, managing almost 600 days of sports events annually, across more than 30 countries in the region.

World Sport Group is the exclusive marketing partner of the Asian Football Confederation

Asian Football Confederation

The Asian Football Confederation is the governing body of association football in Asia. It has 46 member countries, mostly located on the Asian continent. However, due to the disputed boundary of Europe and Asia, nations such as Russia and Turkey which are located mostly in geographic Asia are...

 (AFC), the ASEAN Football Federation

ASEAN Football Federation

ASEAN Football Federation is a subset of nations within the Asian Football Confederation from Southeast Asia. ASEAN stands for Association of South East Asian Nations. The AFF was founded in 1984 by the nations of Brunei, Indonesia, Malaysia, Philippines, Singapore and Thailand.Cambodia, Laos,...

 (AFF), and a major stake-holder in Asian golf as organizers of the Barclays Singapore Open

Singapore Open (golf)

The Singapore Open is a golf tournament in Singapore that has been sanctioned by the Asian Tour from that tour's inception in 1995 and by the European Tour since 2009. It was founded in 1961 and was staged annually until 2001, when it was won by Thaworn Wiratchant. It was then cancelled for lack of...

, Hero Honda Indian Open, the SAIL Open Golf Championship, Volvo Masters of Asia

Volvo Masters of Asia

The Volvo Masters of Asia was the final event of the season on golf's Asian Tour until 2008.It was first played in 2002 and the field was originally restricted to the top 60 players on the Asian Tour's Order of Merit, increasing to 65 in the final year....

, the ASEAN Tour and the Omega China Tour. The Group also manages global cricket icon Sachin Tendulkar

Sachin Tendulkar

Sachin Ramesh Tendulkar is an Indian cricketer widely regarded as one of the greatest batsmen in the history of cricket. He is the leading run-scorer and century maker in Test and one-day international cricket. He is the only male player to score a double century in the history of ODI cricket...

 and has formed a partnership with the Board of Control for Cricket in India

Board of Control for Cricket in India

The Board of Control for Cricket in India , headquartered at Mumbai, is the national governing body for all cricket in India. It's not the apex governing body in India. The board was formed in December 1928 as BCCI replaced Calcutta Cricket Club. BCCI is a society, registered under the Tamil Nadu...

 (BCCI) for the ground and title naming rights for the Indian National Team’s domestic matches. Additionally, in partnership with Sony Corporation, the Group was awarded the global media rights for the Indian Premier League

Indian Premier League

The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner...

 (IPL), the Twenty20 cricket competition that analysts foresee will change the face of cricket forever. The 10-year deal is valued at over US$1.6bn

The Group is also a member of the Singapore Sports Hub Consortium, the group that won the bid earlier this year to build, operate and manage Singapore’s first fully integrated and sustainable sports, entertainment and lifestyle hub that is due for completion in 2011. The SSH is believed to be the first and largest Public-Private-Partnership (PPP) sports infrastructure project in the world.