Why This Kolaveri Di
Encyclopedia
Why This Kolaveri Di
Why This Kolaveri Di ( is a song from the soundtrack of the upcoming Tamil
film 3
, which is due to be released in 2012. The soundtrack and background score is composed by Anirudh Ravichander
.
This song was officially released on 16th November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (Tamil–English) lyrics. Soon, the song became the most searched YouTube
video in India.
, the director Aishwarya Dhanush
wanted a lofty fresh song on love failure, and he had composed a suitable tune for that. Dhanush, then reportedly came up with this song in around 20 minutes. In an interview to The Times of India
, Dhanush said "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow.. I just framed them into sentences and thats how I came up with the song."
According to Dhanush, the song is suitable only for bathroom singers. Its simplistic and rustic beats make it more catchy to the commoner. Heartbreak is a phenomenon almost everyone can relate to. The song was initially leaked to the internet, and the makers, having noticed its popularity, decided to go for an official release.
and English
. The lyrics portray the feelings of an average Indian boy, who has failed in love, or who has some problems with his girl.
, and the makers, having noticed its popularity, decided to go for an official release. The music video features the actor-playback singer Dhanush
singing the song in a studio, while co-star Shruti Haasan
and director Aishwarya Rajinikanth hear along in the sidelines. Composer Anirudh is at the piano.
on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 1.3 million views on YouTube
, more than 1 million shares on Facebook
, while trending in India on Twitter
the whole time. The song is also a hit among non-Tamilians as well due to the Tanglish lyrics.
On 24 November 2011, this song became the first Tamil film song to be premiered on a national music channel, MTV India
. The song crossed a crore hits on YouTube on 30 November, 2011.
Why This Kolaveri Di ( is a song from the soundtrack of the upcoming Tamil
Tamil cinema
Tamil cinema is the film industry based in Chennai, Tamil Nadu, India, dedicated to the production of films in the Tamil language. It is based in Chennai's Kodambakkam district, where several South Indian film production companies are headquartered...
film 3
3 (2012 film)
The soundtrack and background score is composed by Anirudh Ravichander. The single track "Why This Kolaveri Di", written and performed by Dhanush was initially leaked in internet. Makers, having noticed its popularity, had later decided to go for an official release. Soon, the song has become the...
, which is due to be released in 2012. The soundtrack and background score is composed by Anirudh Ravichander
Anirudh Ravichander
Anirudh Ravichander is an Indian film composer in the Tamil film industry. He made his debut as a Music Director for the upcoming Tamil film, 3 directed by Aishwarya Dhanush. He is an alumnus of Loyola College, Chennai and Padma Seshadri Bala Bhavan group of schools. He has been inspired by the...
.
This song was officially released on 16th November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (Tamil–English) lyrics. Soon, the song became the most searched YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
video in India.
Background
According to composer Anirudh RavichanderAnirudh Ravichander
Anirudh Ravichander is an Indian film composer in the Tamil film industry. He made his debut as a Music Director for the upcoming Tamil film, 3 directed by Aishwarya Dhanush. He is an alumnus of Loyola College, Chennai and Padma Seshadri Bala Bhavan group of schools. He has been inspired by the...
, the director Aishwarya Dhanush
Aishwarya Dhanush
Aishwarya Rajnikanth Dhanush is an Indian classical dancer, playback singer. Her father is the actor Rajinikanth. She is married to the Indian film actor Dhanush, with whom she has two sons, Yatra born in 2006 and the second boy in 2010 who is named as Linga. Her mother is Latha. She is the sister...
wanted a lofty fresh song on love failure, and he had composed a suitable tune for that. Dhanush, then reportedly came up with this song in around 20 minutes. In an interview to The Times of India
The Times of India
The Times of India is an Indian English-language daily newspaper. TOI has the largest circulation among all English-language newspaper in the world, across all formats . It is owned and managed by Bennett, Coleman & Co. Ltd...
, Dhanush said "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow.. I just framed them into sentences and thats how I came up with the song."
According to Dhanush, the song is suitable only for bathroom singers. Its simplistic and rustic beats make it more catchy to the commoner. Heartbreak is a phenomenon almost everyone can relate to. The song was initially leaked to the internet, and the makers, having noticed its popularity, decided to go for an official release.
Lyrics
The lyrics of this song is rather simple and is written in the easiest form of Tanglish, a mixture of TamilTamil language
Tamil is a Dravidian language spoken predominantly by Tamil people of the Indian subcontinent. It has official status in the Indian state of Tamil Nadu and in the Indian union territory of Pondicherry. Tamil is also an official language of Sri Lanka and Singapore...
and English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
. The lyrics portray the feelings of an average Indian boy, who has failed in love, or who has some problems with his girl.
Music video
This song was initially leaked on the InternetInternet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
, and the makers, having noticed its popularity, decided to go for an official release. The music video features the actor-playback singer Dhanush
Dhanush
Venkatesh Prabhu Kasthuri Raja , better known by his stage name Dhanush , is an Indian film actor, occasional playback singer and lyricist, working in the Tamil film industry...
singing the song in a studio, while co-star Shruti Haasan
Shruti Haasan
Shruti Haasan is an Indian actress, singer and music composer who has worked in Hindi, Telugu and Tamil films. Her parents are noted actors, Kamal Haasan and Sarika. As a child artiste, she sang in films and appeared in a guest role, before making her adult acting debut in the 2009 action drama,...
and director Aishwarya Rajinikanth hear along in the sidelines. Composer Anirudh is at the piano.
Release
Upon release, the hashtag # kolaveri topped the Indian trends in TwitterTwitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 1.3 million views on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
, more than 1 million shares on Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, while trending in India on Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
the whole time. The song is also a hit among non-Tamilians as well due to the Tanglish lyrics.
On 24 November 2011, this song became the first Tamil film song to be premiered on a national music channel, MTV India
MTV India
MTV India is the Indian version of MTV , a channel specialising in music and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai. . "MTV India" is one of the oldest Music Television Networks in Asia...
. The song crossed a crore hits on YouTube on 30 November, 2011.
External links
- Why This Kolaveri Di music video on YouTubeYouTubeYouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
(posted by Sony Music IndiaSony Music EntertainmentSony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....
)