White sale
Encyclopedia
A white sale is a marketing strategy
Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...

 in which a store steeply discount
Discounts and allowances
Discounts and allowances are reductions to a basic price of goods or services.They can occur anywhere in the distribution channel, modifying either the manufacturer's list price , the retail price , or the list price Discounts and allowances are reductions to a basic price of goods or services.They...

s its merchandise
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...

 to increase sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....

 during a short period of time.

Origins

In 1878, John Wanamaker
John Wanamaker
John Wanamaker was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising and a "pioneer in marketing." Wanamaker was born in Philadelphia, Pennsylvania.-Biography:He was born on July 11, 1838.He opened his first store in...

 of Philadelphia department store fame decreed January to be the time for a white sale. Bed linens
Linens
Linens are fabric household goods, such as pillowcases and towels.Originally, many, such as bed sheets and tablecloths, were made of linen. Today, the term "linen" has come to be applied to all related products even though most are made of cotton, synthetic fabrics or blends...

, which were available in white only, were sold at a discount. It is believed he might have done so to keep linen makers in business during a slow time of year.

Today

Today, white sales usually revolve around household items. However, they no longer only involve items that are white in color, and they are not restricted to take place in the month of January. Also, it is possible to have a white sale on durable good
Durable good
In economics, a durable good or a hard good is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks or jewellery could be considered perfectly durable goods, because they should...

s or services.
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