Westfield 277 Newmarket
Encyclopedia
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
with upmarket shops located at 277 Broadway, in the Newmarket
Newmarket, New Zealand
Newmarket is an Auckland suburb to the south-east of the central business district. With its high building density, especially of retail shops, it is considered New Zealand's premier retailing area, and a rival of local competitor Auckland CBD...
suburb of Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...
, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. It features a Foodtown
Foodtown
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, a nearby Farmers
Farmers (department store)
The Farmers Trading Company is a New Zealand mid-market department store chain. Based in Flat Bush in Auckland, Farmers operates 56 stores across New Zealand, specialising in fashion, beauty, home-wares and furniture.- History :...
and about 60 speciality stores. In 2005, it had retail sales of NZ$120 million. It contains the New Zealand head offices of the Westfield Group, and another new Westfield-owned shopping development, Nuffield Street, is nearby.
A major extension is planned for the future, which is to double the size of the centre, by spreading to another site directly south of 277 Broadway. The 200 shop expansion at 309 Broadway has been planned for some time, and a general expansion of the 277 Broadway site had been prepared for even before Westfield acquired the centre from Auckland One, who demolished a 1980s office tower building to make way for the expansion. The work was however allegedly delayed because of reluctance by the Village SKYCITY Cinemas
Village Cinemas
Village Cinemas is an Australian cinema chain. Its Australian sites are owned and operated by Village Roadshow-Amalgamated Holdings Limited joint venture Australian Theatres. The group has rebranded several of its premier Australian and New Zealand cinemas as Event Cinemas since 2009. Village...
chain to move into the new centre from its existing location further north.
In a 2008 rating of New Zealand shopping centres by a retail expert group, Westfield 277 Newmarket received three out of four stars, based on the criteria of amount of shopping area, economic performance, amenity and appeal as well as future growth prospects. Praised were its positions as one of the best-performing centres in the country, though the reviewers noted that parking could be a nightmare.
In 2009, it became public that Westfield intends to construct a $250 million new shopping centre just south of Mortimer Pass (opposite of Westfield 277 Broadway), which is to be linked to the existing centre with a two-level airbridge.