Website content writer
A website content writer is an individual who specializes in providing relevant text content for websites. Content writers must be capable of adapting their writing to the varying demands of different websites. Most of their work centers on marketing products or services that particular websites are selling or endorsing.

Functions of content writers

There is a growing demand for skilled web content writers on the internet because quality content often translates into higher revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....

s for online businesses. Website owners and managers depend on content writers to perform several major tasks:
  1. Create or edit copy
    Copy editing
    Copy editing is the work that an editor does to improve the formatting, style, and accuracy of text. Unlike general editing, copy editing might not involve changing the substance of the text. Copy refers to written or typewritten text for typesetting, printing, or publication...

     to inform the reader, and to promote or sell the company, product, or service described in the website.
  2. Produce content to entice and engage visitors, so they continue browsing on the current website. This operates on the premise that the longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
  3. Produce content that is smart in its use of keyword
    Keyword may refer to:* Keyword * Keyword * Index term, a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine...

    s, or is focused on search engine optimization (SEO)
    Search engine optimization
    Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...

    . This means the text must contain relevant keywords and phrases that are most likely to be entered by users
    User (computing)
    A user is an agent, either a human agent or software agent, who uses a computer or network service. A user often has a user account and is identified by a username , screen name , nickname , or handle, which is derived from the identical Citizen's Band radio term.Users are...

     in web searches associated with the actual site for better search engine
    Web search engine
    A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other...

     indexing and ranking.
  4. Create content that allows site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.

Website content writing aims for relevance
-Introduction:The concept of relevance is studied in many different fields, including cognitive sciences, logic and library and information science. Most fundamentally, however, it is studied in epistemology...

 and searchability. Relevance means that the website text should be useful and beneficial to readers. Searchability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

Online writers vs. print writers

Writing online
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....

 is very different from composing and constructing content for print
Print may refer to:*Printing, mostly using a printing press, but a process which may also refer to other methods of printmaking**Printing press, printing with moveable metal type, see also letterpress printing...

ed materials. Web users tend to scan text instead of reading
Reading (process)
Reading is a complex cognitive process of decoding symbols for the intention of constructing or deriving meaning . It is a means of language acquisition, of communication, and of sharing information and ideas...

 it closely, skipping what they perceive to be unnecessary information, and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content.
Web content writers must have the skills to insert paragraph
A paragraph is a self-contained unit of a discourse in writing dealing with a particular point or idea. A paragraph consists of one or more sentences. The start of a paragraph is indicated by beginning on a new line. Sometimes the first line is indented...

s and headline
The headline is the text at the top of a newspaper article, indicating the nature of the article below it.It is sometimes termed a news hed, a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a...

s containing keywords for search engine optimization, as well as to make sure their composition is clear, so that they will be able to reach their target market
Target market
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...


Blog writing is another form of online writing that differs from traditional print articles. A blog can range in style and topic, but is usually written somewhat informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically.

Content writing providers

Website content writing is frequently outsourced to external providers, such as individual web copywriters, or, for larger or more complex projects, a specialized copywriting agency
Copywriting agency
A copywriting agency is a business entity that provides writing and editing services to businesses and other organizations. Like individual copywriters, copywriting agencies may offer writing on a for-hire or per-project basis....


Copywriting agencies combine copywriting services with a range of editorial
An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...

 and associated services, that may include brand positioning, message consulting, social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

, SEO consulting, developmental and copy editing, proofreading
Proofreading is the reading of a galley proof or computer monitor to detect and correct production-errors of text or art. Proofreaders are expected to be consistently accurate by default because they occupy the last stage of typographic production before publication.-Traditional method:A proof is...

, fact checking, layout
Layout may refer to:* Page layout** Comprehensive layout** In computer graphics, another name for a scene used to render 2D/3D graphics or animation* Layout , software that automatically calculates the positions of objects...

, and design. Outsourcing such services allows businesses to focus on core competencies
Core competency
A core competency is a concept in management theory originally advocated by CK Prahalad, and Gary Hamel, two business book writers. In their view a core competency is a specific factor that a business sees as being central to the way it, or its employees, works...

, and to benefit from the specialized knowledge of professional copywriters and editors.
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