Wantitall.co.za
Encyclopedia
WantItAll.co.za is an online shop
Online shop
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce...

 based in Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...

, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 that stocks over 14 million products. Founded in 2006, the company received venture capital and investment from respected South African entrepreneurs David Frankel (entrepreneur)
David Frankel (entrepreneur)
David Frankel is a founder and Managing Partner of the Founder Collective, a seed-stage venture capital fund headquartered in New York City and Cambridge that accounts among its partners Eric Paley and Chris Dixon .Mr...

 and Ronnie Apteker
Ronnie Apteker
Ronen "Ronnie" APTEKER is an entrepreneur in South Africa who founded of Internet Solutions , South Africa's first Internet Service Provider...

. WantItAll has 16 employees and is ranked as the third largest webstore
Webstore
A webstore is a website that sells products or services and typically has an online shopping cart associated with it. With the popularity of the Internet rapidly increasing, online shopping became advantageous for retail store owners, and many traditional “brick and mortar” stores saw value in...

 in South Africa in terms of sales and the second largest in terms of visitors as per Alexa Internet
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 rankings, with 200 000 customers and over 150 000 products shipped from the USA to South Africa.

International expansion

With the backing of angel investors, WantItAll.co.za has expanded into the Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian market with CompreUS.com, which translates to "Buy US" in Portuguese
Portuguese language
Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...

.

Walmart connection

WantItAll.co.za has been tasked to operate and manage the online shop for South Africa's largest cash and carry (sales) distributor Makro
Makro
Makro is a Dutch chain of Warehouse clubs, also called cash and carries. The first one opened in 1968 in Amsterdam. In the following years more stores opened in the Netherlands and in several other countries within Europe. In the 1970s and 1980s Makro extended its business to the Americas and...

, called Makroshop.co.za. Makro in South Africa is part of Massmart
Massmart
Massmart is a South African firm that owns local brands such as Game, Makro, Builders’ Warehouse and CBW. It is the third largest distributor of consumer goods in Africa, the largest retailer of general merchandise, liquor and home improvement equipment and wholesaler of basic foods. It currently...

 which has just been acquired by the world's largest public corporation by revenue Walmart.

Amazon blacklists South African Post Office

WantItAll formed a strategic partnership with Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

 to stock their entire product catalogue partly because Amazon "blacklisted" the South African Post Office
South African Post Office
South African Post Office or SAPO is the national postal service of South Africa and is owned by the South African government. It employs over 17,000 people and operates more than 2,400 postal outlets throughout the country.-History:...

 for deliveries. This "blacklisting" was due to theft, inefficiency and lack of service commitment by the South African Post Office and meant that shipping products from the USA via courier for individual South Africans would be prohibitively expensive.

By offering the entire Amazon.com product catalogue as a reseller
Reseller
A reseller is a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them. This is usually done for profit...

, WantItAll allows the South African public to continue to buy products from Amazon.com in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and have them delivered to their door. WantItAll achieves this through consolidating orders within the USA in order to reduce shipping costs to South Africa, while those shipments are then dispatched on a weekly basis via DHL
DHL
DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. DHL is a world market leader in sea and air mail....

 courier. Customers also then have access to local support and consistent tracking of their deliveries.

Product catalogue

Although WantItAll maintains a solid partnership with Amazon.com and features approximately 14 million products in its database, the relationship with Amazon is not exclusive. WantItAll also stocks numerous other products and product categories sourced from other suppliers. This is to counteract issues experienced when there is no stock of a product available on Amazon.com.

The WantItAll product categories include books, CDs, DVDs, Bluray, software, consumer electronics
Consumer electronics
Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver...

, kitchen items, tools, gardening equipment, toys, gaming, baby products, apparel, sports equipment, jewelry, watches, health items, beauty products
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

, musical instruments, clothing, and various other products.

Reviews

WantItAll pulls existing product reviews directly from Amazon.com and allows users to submit reviews to the web page
Web page
A web page or webpage is a document or information resource that is suitable for the World Wide Web and can be accessed through a web browser and displayed on a monitor or mobile device. This information is usually in HTML or XHTML format, and may provide navigation to other web pages via hypertext...

 of each product. Reviewers must rate the product on a rating scale
Rating scale
A rating scale is a set of categories designed to elicit information about a quantitative or a qualitative attribute. In the social sciences, common examples are the Likert scale and 1-10 rating scales in which a person selects the number which is considered to reflect the perceived quality of a...

 from one to five stars. Customers can vote on reviews, indicating whether or not they found it helpful.

See also

  • David Frankel (entrepreneur)
    David Frankel (entrepreneur)
    David Frankel is a founder and Managing Partner of the Founder Collective, a seed-stage venture capital fund headquartered in New York City and Cambridge that accounts among its partners Eric Paley and Chris Dixon .Mr...

  • Ronnie Apteker
    Ronnie Apteker
    Ronen "Ronnie" APTEKER is an entrepreneur in South Africa who founded of Internet Solutions , South Africa's first Internet Service Provider...

  • Online shopping
  • Amazon.com
    Amazon.com
    Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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