Wallace Heaton
Encyclopedia
Wallace Heaton was a photographic retailer based in London
and was trading independently from 1917 until 1972 when it was bought by Dixons
. The company was originally set up by a Wallace Heaton, a pharmacist who opened his shop in New Bond Street; over time he moved his business from pharmacy to photography and photographic supplies.
Wallace Heaton supplied the British Royal family with all their cameras and the Dixons-owned store in New Bond Street still trades as Wallace Heaton.
Wallace Heaton produced various ranges of 'own name' products. Besides the Wallace Heaton brand, it also used the brand names of 'Zodel' and 'Harmony', generally attached to imported products.
Wallace Heaton published a small paperback annual, known to all as the Blue Book, and named after the colour of its cover. This was an in-house catalogue and price list published from 1949 to 1972. The company listed practically all still and cine cameras and their accessories, as well as projectors, enlargers, flash-guns, lenses, and other accessories.
The company also held a very significant film library used by film professionals and researchers from across the world.
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and was trading independently from 1917 until 1972 when it was bought by Dixons
DSG International (retailer)
Dixons Retail plc is a British company and one of the largest consumer electronics retailers in Europe. The company operates Dixons.co.uk as well as Dixons Travel, Currys, Currys.digital, PC World and Electro World stores along with many other brands across Europe including: Pixmania, Equanet and...
. The company was originally set up by a Wallace Heaton, a pharmacist who opened his shop in New Bond Street; over time he moved his business from pharmacy to photography and photographic supplies.
Wallace Heaton supplied the British Royal family with all their cameras and the Dixons-owned store in New Bond Street still trades as Wallace Heaton.
Wallace Heaton produced various ranges of 'own name' products. Besides the Wallace Heaton brand, it also used the brand names of 'Zodel' and 'Harmony', generally attached to imported products.
Wallace Heaton published a small paperback annual, known to all as the Blue Book, and named after the colour of its cover. This was an in-house catalogue and price list published from 1949 to 1972. The company listed practically all still and cine cameras and their accessories, as well as projectors, enlargers, flash-guns, lenses, and other accessories.
The company also held a very significant film library used by film professionals and researchers from across the world.
External links
- Obituary for Theo Faberge mentioning WH as Royal Photographers
- Blue Book