Waffle Crisp is a breakfast cereal

Breakfast cereal

A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

 made by Post Cereals

Post Cereals

Post Foods, LLC, also known as Post Cereals is a food company that was founded by C.W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897. Post has its headquarters in the Bank of America Plaza...

, which contains maple syrup

Maple syrup

Maple syrup is a syrup usually made from the xylem sap of sugar maple, red maple, or black maple trees, although it can also be made from other maple species such as the bigleaf maple. In cold climates, these trees store starch in their trunks and roots before the winter; the starch is then...

-flavored corn cereal bits in a waffle shape. It was first launched in 1996.

Mascots

The original Waffle Crisp mascots were a group of elderly women, dubbed "grannies", who labored making it obsessively. The next mascot was an anthropomorphic waffle with red tennis shoes dubbed "Waffle Boy". He defends the cereal against a cartoon villain known as Professor Burnt Toast. It is commonly found in The Great Atlantic & Pacific Food stores.

Video games

Postopia.com, Post's official website for children, created a Waffle Boy-themed video game called Waffle Boy's Extreme Bike Mountain Adventure. It takes place in the jungle where Professor Burnt Toast has stolen the Precious Waffle Crisp, and Waffle Boy goes to retrieve it. A sequel game was made, entitled Waffle Boy's Jungle Adventure. In this game, Professor Burnt Toast has created a machine that will destroy it all.

However, Waffle Boy was later replaced in the video game series by a dinosaur named "Bronk", and its plot involves him protecting the secret existence of a fictional race of dinosaur

Dinosaur

Dinosaurs are a diverse group of animals of the clade and superorder Dinosauria. They were the dominant terrestrial vertebrates for over 160 million years, from the late Triassic period until the end of the Cretaceous , when the Cretaceous–Paleogene extinction event led to the extinction of...

s dubbed as "platosaurs".