WXYM is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a hot adult contemporary music radio format

Radio format

A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...

. Licensed to Tomah, Wisconsin

Tomah, Wisconsin

Tomah is a city in Monroe County, Wisconsin, United States. As of the 2010 census, it had a population of 9,093. The city is located partially within the Town of Tomah.-Education:...

, USA, the station serves the greater La Crosse, Wisconsin

La Crosse, Wisconsin

La Crosse is a city in and the county seat of La Crosse County, Wisconsin, United States. The city lies alongside the Mississippi River.The 2011 Census Bureau estimates the city had a population of 52,485...

, area. The station is currently owned by Magnum Radio, Inc. and features programming from AP Radio and Jones Radio Network.

History

The station was assigned call sign

Call sign

In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000 to the current WXYM.