WXMA, also known as "102.3 The Max", is a Hot Adult Contemporary station located in Louisville, Kentucky

Louisville, Kentucky

Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...

. The station is licensed by the Federal Communications Commission

Federal Communications Commission

The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) to broadcast on 102.3 FM with a effective radiated power

Effective radiated power

In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 (ERP) of 6 kW.
102.3 FM signed on as WLRS in 1964 as a stand-alone FM station for Louisville Radio School (hence the call-letters for the station). The station was used as a training ground for the school's broadcast students in its early years.