WXLY
Encyclopedia
WXLY is a radio station
in Mount Pleasant, South Carolina
. Owned by Clear Channel Communications
and broadcasting at 102.5 FM, the station airs an adult contemporary format using the brand name Y102.5 and the slogan "Songs you can sing along with."
. The switch to the WXLY letters and Y-102 name was made when the station switched to country music
. Later in the 80s, the station played classic hits
, which was an expanded version of the oldies
format similar to what oldies stations are doing in the 21st century, only with more 1950s music.
WXLY featured an Oldies format for years. In 2004, the station's name was changed from "Oldies 102.5" to "Y102.5", to eliminate the usage of the word 'old.' In March 2005, WXLY shifted to 70s based Classic Hits, even including some 80s AC songs. The new slogan was "The Greatest Hits of All Time", however the station still had an Oldies feel to it. The evolution was taken a step further in late 2006 when the station adopted the slogan 'Music to Make You Feel Good', and unveiled a new, upbeat presentation with a new voice talent, new jingles, and a pastel-colored website. The logo was altered to give it a more contemporary feel.
Personalities:
As of 2011, Y1025's local morning show consists of Brian Cleary and Megan Sosne. The midday show is hosted by Kerri D. The afternoon show is hosted by longtime, local radio personality RIC RUSH, who also is the co-host on the morning show on sister station WEZL. The night show is hosted by Michael Hart, who replaced John Tesh.
The music was once again adjusted later in 2007 to Mainstream AC from the 70s through 2000s, following the flip of competitor WSUY. The station's once-association with the oldies format has now been completely erased, except for the logo and name, which has remained largely the same.
Although the overall format and music has changed, the station continues to use the same name and logo from when it was once an Oldies station.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Mount Pleasant, South Carolina
Mount Pleasant, South Carolina
Mount Pleasant is a large affluent suburban town in Charleston County, South Carolina, United States. It is a member of the Charleston–North Charleston–Summerville Metropolitan Statistical Area, for statistical purpose only, as designated by the U.S. Office of Management and Budget....
. Owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
and broadcasting at 102.5 FM, the station airs an adult contemporary format using the brand name Y102.5 and the slogan "Songs you can sing along with."
History
102.5 signed on the air July 17, 1962 as WKTM. In the early 80s, WKTM played album-oriented rockAlbum-oriented rock
Album-oriented rock is an American FM radio format focusing on album tracks by rock artists.-Music played:Most radio formats are based on a select, tight rotation of hit singles...
. The switch to the WXLY letters and Y-102 name was made when the station switched to country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
. Later in the 80s, the station played classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
, which was an expanded version of the oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
format similar to what oldies stations are doing in the 21st century, only with more 1950s music.
WXLY featured an Oldies format for years. In 2004, the station's name was changed from "Oldies 102.5" to "Y102.5", to eliminate the usage of the word 'old.' In March 2005, WXLY shifted to 70s based Classic Hits, even including some 80s AC songs. The new slogan was "The Greatest Hits of All Time", however the station still had an Oldies feel to it. The evolution was taken a step further in late 2006 when the station adopted the slogan 'Music to Make You Feel Good', and unveiled a new, upbeat presentation with a new voice talent, new jingles, and a pastel-colored website. The logo was altered to give it a more contemporary feel.
Personalities:
As of 2011, Y1025's local morning show consists of Brian Cleary and Megan Sosne. The midday show is hosted by Kerri D. The afternoon show is hosted by longtime, local radio personality RIC RUSH, who also is the co-host on the morning show on sister station WEZL. The night show is hosted by Michael Hart, who replaced John Tesh.
The music was once again adjusted later in 2007 to Mainstream AC from the 70s through 2000s, following the flip of competitor WSUY. The station's once-association with the oldies format has now been completely erased, except for the logo and name, which has remained largely the same.
Although the overall format and music has changed, the station continues to use the same name and logo from when it was once an Oldies station.