WTLX
Encyclopedia
WTLX is a radio station
serving the Madison, Wisconsin
area. The station is owned by Good Karma Broadcasting, LLC, and runs a Sports Talk
format.
The station began with an Adult Contemporary format as WYKY, "Key 100.5", then for several years aired a "hot talk" format as "100X,"http://web.archive.org/web/20030319044540/http://www.wtlx.com/, with a schedule including the Howard Stern
and Don & Mike shows and sports programming from Sporting News Radio
and later Fox Sports Radio
. By the mid 2000s, the station would morph into an all-sports format, with both national and Wisconsin-based programming. WTLX would take affiliation with ESPN Radio
, whose programming had been airing in Madison on rival station WTSO
, on January 1, 2009.http://www.madison.com/tct/sports/317234 Along with that affiliation change, WTLX's transmitter and city of license
moved from the Columbus
area (northeast of Madison) to the Madison suburb of Monona
, where it transmits from the water tower at the Mendota Mental Health Institute
https://licensing.fcc.gov/cdbs/CDBS_Attachment/getattachment.jsp?appn=101229549&qnum=5310©num=1&exhcnum=1
WTLX's current daily schedule includes programming from ESPN Radio
as well as Wisconsin-based programming, including "The World's Greatest Sports Talk Show with Steve 'The Homer' True
" (3PM-6PM), which originates from Milwaukee sister station WAUK
, and "The Badger Hour" (6-7PM).
Weekday programming begins with Mike and Mike in the Morning, followed by The Herd with Colin Cowherd, Scott Van Pelt, Homer, The Badger Hour with Lance Davis, and In the Trenches. Specialty programming includes the Miller Light Football Show, Pat Richter, Wisconsin College GameDay, and High School Hysteria.
Live sports programming on WTLX features local high school sports play-by-play along with Marquette Golden Eagles
college basketball
(on which Steve True
handles play-by-play duties) and Madison Mallards
baseball. The station also carries national broadcasts from Westwood One
(NFL
, NHL
, college football and basketball) and ESPN Radio
(NBA
, Major League Baseball
, and college football).
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
serving the Madison, Wisconsin
Madison, Wisconsin
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....
area. The station is owned by Good Karma Broadcasting, LLC, and runs a Sports Talk
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...
format.
The station began with an Adult Contemporary format as WYKY, "Key 100.5", then for several years aired a "hot talk" format as "100X,"http://web.archive.org/web/20030319044540/http://www.wtlx.com/, with a schedule including the Howard Stern
Howard Stern
Howard Allan Stern is an American radio personality, television host, author, and actor best known for his radio show, which was nationally syndicated from 1986 to 2005. He gained wide recognition in the 1990s where he was labeled a "shock jock" for his outspoken and sometimes controversial style...
and Don & Mike shows and sports programming from Sporting News Radio
Sporting News Radio
Yahoo! Sports Radio, formerly Sporting News Radio is a United States sports radio network that broadcasts sports news, talk, scores, and highlights 24 hours a day, 7 days a week. On August 1, 2011, it was announced the network would change its name to Yahoo! Sports Radio, effective...
and later Fox Sports Radio
Fox Sports Radio
Fox Sports Radio, abbreviated FSR, is an international radio network consisting of sports talk programming. The network is a service of Premiere Networks...
. By the mid 2000s, the station would morph into an all-sports format, with both national and Wisconsin-based programming. WTLX would take affiliation with ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...
, whose programming had been airing in Madison on rival station WTSO
WTSO
WTSO is a radio station in the Madison, Wisconsin area. The station is owned by Clear Channel Communications and airs a sports radio format...
, on January 1, 2009.http://www.madison.com/tct/sports/317234 Along with that affiliation change, WTLX's transmitter and city of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
moved from the Columbus
Columbus, Wisconsin
Columbus is a city in Columbia and Dodge Counties in the south-central part of the U.S. state of Wisconsin. The population was 4,991 at the 2010 census. Columbus is located about northeast of Madison on the Crawfish River. It is part of the Madison Metropolitan Statistical Area...
area (northeast of Madison) to the Madison suburb of Monona
Monona, Wisconsin
Monona is a city in Dane County, Wisconsin, United States. The population was 8,046 as of 2007. It is completely surrounded by Madison and is part of the Madison Metropolitan Statistical Area.-Geography:Monona is located at ....
, where it transmits from the water tower at the Mendota Mental Health Institute
Mendota Mental Health Institute
Mendota Mental Health Institute, formerly known as Mendota State Hospital, is a psychiatric hospital located in Madison, Wisconsin north of Lake Mendota. Opened July 14, 1860, it was the first mental hospital in Wisconsin. It is operated by the Wisconsin Department of Health Services. Accredited by...
https://licensing.fcc.gov/cdbs/CDBS_Attachment/getattachment.jsp?appn=101229549&qnum=5310©num=1&exhcnum=1
WTLX's current daily schedule includes programming from ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...
as well as Wisconsin-based programming, including "The World's Greatest Sports Talk Show with Steve 'The Homer' True
Steve True
Steve True , better known as Steve "The Homer" True, is an American sportscaster from South Bend, Indiana. He attended the University of Wisconsin–Madison, University of Arizona, and Indiana University South Bend. His father was a professor at the University of Notre Dame before becoming a...
" (3PM-6PM), which originates from Milwaukee sister station WAUK
WAUK
*See also WRRDWAUK is a radio station licensed to Jackson, Wisconsin, serving the Milwaukee area. It is known on-air as 540 ESPN...
, and "The Badger Hour" (6-7PM).
Weekday programming begins with Mike and Mike in the Morning, followed by The Herd with Colin Cowherd, Scott Van Pelt, Homer, The Badger Hour with Lance Davis, and In the Trenches. Specialty programming includes the Miller Light Football Show, Pat Richter, Wisconsin College GameDay, and High School Hysteria.
Live sports programming on WTLX features local high school sports play-by-play along with Marquette Golden Eagles
Marquette University
Marquette University is a private, coeducational, Jesuit, Roman Catholic university located in Milwaukee, Wisconsin. Founded by the Society of Jesus in 1881, the school is one of 28 member institutions of the Association of Jesuit Colleges and Universities...
college basketball
College basketball
College basketball most often refers to the USA basketball competitive governance structure established by the National Collegiate Athletic Association . Basketball in the NCAA is divided into three divisions: Division I, Division II and Division III....
(on which Steve True
Steve True
Steve True , better known as Steve "The Homer" True, is an American sportscaster from South Bend, Indiana. He attended the University of Wisconsin–Madison, University of Arizona, and Indiana University South Bend. His father was a professor at the University of Notre Dame before becoming a...
handles play-by-play duties) and Madison Mallards
Madison Mallards
The Madison Mallards are a collegiate summer baseball team based in Madison, Wisconsin that plays in the Northwoods League. Warner Park on Madison’s North side is the team's home field. The 2010 season marks the Mallards' 10th anniversary season....
baseball. The station also carries national broadcasts from Westwood One
Westwood One
Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...
(NFL
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...
, NHL
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...
, college football and basketball) and ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...
(NBA
National Basketball Association
The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...
, Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...
, and college football).