WSTW
Encyclopedia
WSTW is a Pop Contemporary Hit Radio formatted radio station
that broadcasts in the Wilmington, Delaware
metropolitan area which is just south of Philadelphia. Although the station and transmitter are located in Wilmington, the signal is strong enough to provide city-grade coverage of most of Philadelphia itself and at least Grade B coverage of most of the Philadelphia area. However, the station is only a minor factor in the Philadelphia radio market and focuses on Wilmington. WSTW is the dominant young adult targeted radio station covering Wilmington, DE and the southwestern suburbs of Philadelphia. But even though, up until 2010
, was considered adult top 40, it is still reported by Mediabase
& Nielsen BDS as a contemporary hit radio
station. WSTW's 2010
shift towards a contemporary hit radio
direction met reporting standards, mainly due to Clear Channel Communications
' WISX
Philadelphia returning to adult top 40 from rhythmic adult contemporary
.
In May 2005, WSTW created the "Rewards" program for winning and obtaining prizes. The "Choice Rewards" system allows listeners of the station to bid on auctions for WSTW concerts, merchandise, etc., based on how many points the user has. Users obtain these points by typing in "Choice Words", which they hear on WSTW itself, on the "Rewards" website. The "Rewards" program was changed later, with "Choice Words" being solely found on the WSTW webpage, at station appearances, and via online surveys. WSTW is owned by the Delmarva Broadcasting Company.
In 2006, WSTW was chosen as CHR Station of the Year of the Marconi Award by the National Association of Broadcasters
.
Notable weekend hosts include: Steve Michaels, Jerry Burton, Phil Matthews, Jason Thomas, Mark Rogers (Host of Hometown Heroes), Mike Alexander, Jenny Z, Tia and Derek.
Traffic watch reporters include Robin Bryson, Sean Greene, and Andrew Sgroi.
Some notable former air staff members include Alan Price (former morning show personality) and Dave Fleetwood (recently at WGBG
/Seaford, DE.)
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
that broadcasts in the Wilmington, Delaware
Wilmington, Delaware
Wilmington is the largest city in the state of Delaware, United States, and is located at the confluence of the Christina River and Brandywine Creek, near where the Christina flows into the Delaware River. It is the county seat of New Castle County and one of the major cities in the Delaware Valley...
metropolitan area which is just south of Philadelphia. Although the station and transmitter are located in Wilmington, the signal is strong enough to provide city-grade coverage of most of Philadelphia itself and at least Grade B coverage of most of the Philadelphia area. However, the station is only a minor factor in the Philadelphia radio market and focuses on Wilmington. WSTW is the dominant young adult targeted radio station covering Wilmington, DE and the southwestern suburbs of Philadelphia. But even though, up until 2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....
, was considered adult top 40, it is still reported by Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...
& Nielsen BDS as a contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
station. WSTW's 2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....
shift towards a contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
direction met reporting standards, mainly due to Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
' WISX
WISX
WISX is a Hot adult contemporary radio station licensed to Philadelphia, Pennsylvania. They are owned by Clear Channel Communications.-Beautiful Music Era: WQAL/WWSH:...
Philadelphia returning to adult top 40 from rhythmic adult contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...
.
In May 2005, WSTW created the "Rewards" program for winning and obtaining prizes. The "Choice Rewards" system allows listeners of the station to bid on auctions for WSTW concerts, merchandise, etc., based on how many points the user has. Users obtain these points by typing in "Choice Words", which they hear on WSTW itself, on the "Rewards" website. The "Rewards" program was changed later, with "Choice Words" being solely found on the WSTW webpage, at station appearances, and via online surveys. WSTW is owned by the Delmarva Broadcasting Company.
In 2006, WSTW was chosen as CHR Station of the Year of the Marconi Award by the National Association of Broadcasters
National Association of Broadcasters
The National Association of Broadcasters is a trade association, workers union, and lobby group representing the interests of for-profit, over-the-air radio and television broadcasters in the United States...
.
Programming
Notable weekday programming includes: "The 93.7 WSTW Morning Show" with Nancy Johnson and Spencer Graves on mornings, Mike Rossi on mid-days, and "The Joe Show" with Joe Alan on afternoons.Notable weekend hosts include: Steve Michaels, Jerry Burton, Phil Matthews, Jason Thomas, Mark Rogers (Host of Hometown Heroes), Mike Alexander, Jenny Z, Tia and Derek.
Traffic watch reporters include Robin Bryson, Sean Greene, and Andrew Sgroi.
Some notable former air staff members include Alan Price (former morning show personality) and Dave Fleetwood (recently at WGBG
WGBG
WGBG is a radio station broadcasting a classic rock format. Licensed to Seaford, Delaware, USA, the station serves the Salisbury-Ocean City area. The station is currently owned by Great Scott Broadcasting. The WGBG broadcast studios currently share facilities with sister station WZBH in...
/Seaford, DE.)