WSHV is an Urban Adult Contemporary

Urban Adult Contemporary

Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to South Hill, Virginia

South Hill, Virginia

South Hill is a town in Mecklenburg County, Virginia, United States. As of the 2006 census, the town population was 4,608. Located on major Interstate and U.S. highways, it has a full service hospital , a tobacco market, and several hotels. South Hill has a close relationship with the neighboring...

, serving South Hill

South Hill, Virginia

South Hill is a town in Mecklenburg County, Virginia, United States. As of the 2006 census, the town population was 4,608. Located on major Interstate and U.S. highways, it has a full service hospital , a tobacco market, and several hotels. South Hill has a close relationship with the neighboring...

 and Mecklenburg County, Virginia

Mecklenburg County, Virginia

As of the census of 2010, there were 32,727 people, 12,951 households, and 8,962 families residing in the county. The population density was 52 people per square mile . There were 17,403 housing units at an average density of 28 per square mile...

. WSHV is owned and operated by Lakes Media LLC.

History

The station was originally known as WJWS and was founded by Mr. John W. Shultz of Martinsville, Virginia, and Mr. Philip F. Hedrick of Winston-Salem, North Carolina. They created Patrick-Henry Broadcasting Corporation which held the license for the station. Mr. Shultz was the former manager of Martinsville, Virginia radio station WMVA and Mr. Hedrick was chief engineer of radio station WSJS in Winston-Salem.

WJWS was the second radio station created by the corporation. The first was WHEE, in 1954, and the third was WHEO in Stuart, Virginia. The call letters were created by Mr. Shultz's initials; "W ... John ... Warwick ... Shultz".