WSB-TV
Overview
 
WSB-TV, virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....

 2.1 (digital channel 39), is the ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 affiliate
Affiliate
An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...

 in Atlanta, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

. It is the flagship
Flagship station
In broadcasting, a flagship is the broadcast which originates a television network, or a particular radio show or TV show, primarily in the United States and Canada. This includes both direct network feeds and broadcast syndication, but generally not backhauls...

 television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 of Cox Enterprises
Cox Enterprises
Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, United States, by James Middleton Cox, who began with the Dayton Daily News. He was the Democratic candidate for the President of the United States in the election of 1920...

 and its Cox Media Group subsidiary. Its offices and TV studios are located at the WSB Television and Radio Group building in midtown Atlanta
Midtown Atlanta
Midtown is the second largest financial district in the city of Atlanta, Georgia, situated between the commercial and financial districts of Downtown and SoNo to the south and the affluent residential and commercial district of Buckhead to the north...

 at 1601 West Peachtree Street
Peachtree Street
Peachtree Street is the main street of Atlanta. The city grew up around the street, and many of its historical and municipal buildings are or were located along it...

, along with the offices and studios of sister
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

s WSB
WSB (AM)
WSB — branded AM 750 and 95.5 FM News/Talk WSB — is a commercial radio station licensed to Atlanta, Georgia broadcasting a news/talk format. The station transmits with 50,000 watts of nondirectional power day and night, enjoying clear-channel status on its broadcast frequency according to the U.S...

 AM 750, WSB-FM
WSB-FM
WSB-FM is an Atlanta radio station. Along with several other Atlanta radio stations, WSB-FM is owned by Cox Enterprises' Cox Media Group subsidiary, and is the group's flagship FM station...

 98.5, WSBB FM 95.5, WSRV
WSRV (FM)
WSRV is a classic-rock-leaning classic-hits-formatted radio station that plays hit music from the 1960s, '70s, and '80s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area of Atlanta, Georgia in the United States...

 FM 97.1, and WALR-FM
WALR-FM
WALR-FM is an urban adult contemporary-formatted radio station owned by Cox Media Group. WALR-FM is licensed to Greenville and broadcasts on a class C0 100-kilowatt signal on the 104.1 megahertz frequency...

 104.1 (all of which transmit from other sites).
Encyclopedia
WSB-TV, virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....

 2.1 (digital channel 39), is the ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 affiliate
Affiliate
An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...

 in Atlanta, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

. It is the flagship
Flagship station
In broadcasting, a flagship is the broadcast which originates a television network, or a particular radio show or TV show, primarily in the United States and Canada. This includes both direct network feeds and broadcast syndication, but generally not backhauls...

 television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 of Cox Enterprises
Cox Enterprises
Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, United States, by James Middleton Cox, who began with the Dayton Daily News. He was the Democratic candidate for the President of the United States in the election of 1920...

 and its Cox Media Group subsidiary. Its offices and TV studios are located at the WSB Television and Radio Group building in midtown Atlanta
Midtown Atlanta
Midtown is the second largest financial district in the city of Atlanta, Georgia, situated between the commercial and financial districts of Downtown and SoNo to the south and the affluent residential and commercial district of Buckhead to the north...

 at 1601 West Peachtree Street
Peachtree Street
Peachtree Street is the main street of Atlanta. The city grew up around the street, and many of its historical and municipal buildings are or were located along it...

, along with the offices and studios of sister
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

s WSB
WSB (AM)
WSB — branded AM 750 and 95.5 FM News/Talk WSB — is a commercial radio station licensed to Atlanta, Georgia broadcasting a news/talk format. The station transmits with 50,000 watts of nondirectional power day and night, enjoying clear-channel status on its broadcast frequency according to the U.S...

 AM 750, WSB-FM
WSB-FM
WSB-FM is an Atlanta radio station. Along with several other Atlanta radio stations, WSB-FM is owned by Cox Enterprises' Cox Media Group subsidiary, and is the group's flagship FM station...

 98.5, WSBB FM 95.5, WSRV
WSRV (FM)
WSRV is a classic-rock-leaning classic-hits-formatted radio station that plays hit music from the 1960s, '70s, and '80s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area of Atlanta, Georgia in the United States...

 FM 97.1, and WALR-FM
WALR-FM
WALR-FM is an urban adult contemporary-formatted radio station owned by Cox Media Group. WALR-FM is licensed to Greenville and broadcasts on a class C0 100-kilowatt signal on the 104.1 megahertz frequency...

 104.1 (all of which transmit from other sites). In the Atlanta area, it is broadcast on channel 3 on local area cable systems (cable channel 2 is held by Christian independent station WATC-DT).

The WSB-TV transmission tower is located immediately adjacent to Freedom Parkway, east of downtown Atlanta
Downtown Atlanta
Downtown Atlanta is the first and largest of the three financial districts in the city of Atlanta. Downtown Atlanta is the location of many corporate or regional headquarters, city, county, state and federal government facilities, sporting facilities, and is the central tourist attraction of the city...

 and just southwest of the Carter Center
Carter Center
The Carter Center is a nongovernmental, not-for-profit organization founded in 1982 by former U.S. President Jimmy Carter and his wife Rosalynn Carter. In partnership with Emory University, The Carter Center works to advance human rights and alleviate human suffering...

. It is so close to the highway that one of its three sets of guy wires passes over the road. Because freezing rain
Freezing rain
Freezing rain is the name given to rain that falls when surface temperatures are below freezing. The raindrops become supercooled while passing through a sub-freezing layer of air, many hundred feet , just above the surface, and then freeze upon impact with any object they encounter. The resulting...

 may accumulate in winter storm
Winter storm
A winter storm is an event in which the dominant varieties of precipitation are formed that only occur at low temperatures, such as snow or sleet, or a rainstorm where ground temperatures are low enough to allow ice to form...

s (especially since the tops of towers are colder than at ground level), the road is covered by a "tunnel
Tunnel
A tunnel is an underground passageway, completely enclosed except for openings for egress, commonly at each end.A tunnel may be for foot or vehicular road traffic, for rail traffic, or for a canal. Some tunnels are aqueducts to supply water for consumption or for hydroelectric stations or are sewers...

" to prevent heavy ice
Ice
Ice is water frozen into the solid state. Usually ice is the phase known as ice Ih, which is the most abundant of the varying solid phases on the Earth's surface. It can appear transparent or opaque bluish-white color, depending on the presence of impurities or air inclusions...

 from falling into the roadway or onto cars during and after storms. The tower has carried both analog and digital for WSB, but has no other FM or TV tenants listed by the FCC. The station has also applied for three digital broadcast translators due to the poor performance of the ATSC
ATSC
ATSC standards are a set of standards developed by the Advanced Television Systems Committee for digital television transmission over terrestrial, cable, and satellite networks....

 digital TV standard, which has caused many viewers to lose the station's over-the-air signal.

The station is also the flagship of the Mega Millions
Mega Millions
Mega Millions is a US multi-jurisdictional $1 lottery game. Since it replaced The Big Game in May 2002 , Mega Millions' advertised jackpots have started at $12 million, paid in 26 yearly installments , increasing when there is no jackpot winner...

 multi-state lottery
Lotteries in the United States
Lotteries in the United States are run by 46 jurisdictions; 43 states, plus the District of Columbia, Puerto Rico, and the US Virgin Islands.In the US, the lottery is subject to the laws of each jurisdiction; there is no national lottery.- History :...

.

Early history

WSB-TV first began broadcasting on September 29, 1948. It is the second-oldest station south of Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

; only Richmond, Virginia
Richmond, Virginia
Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...

's WTVR-TV
WTVR-TV
WTVR-TV, virtual channel 6, is a CBS television affiliate based in Richmond, Virginia owned by Local TV, the broadcasting arm of Oak Hill Capital Partners...

 (channel 6) is older. James M. Cox
James M. Cox
James Middleton Cox was the 46th and 48th Governor of Ohio, U.S. Representative from Ohio and Democratic candidate for President of the United States in the election of 1920....

, publisher of the Atlanta Journal, started the station; he also owned WSB radio (AM 750
WSB (AM)
WSB — branded AM 750 and 95.5 FM News/Talk WSB — is a commercial radio station licensed to Atlanta, Georgia broadcasting a news/talk format. The station transmits with 50,000 watts of nondirectional power day and night, enjoying clear-channel status on its broadcast frequency according to the U.S...

 and 104.5 FM, now on 98.5 FM
WSB-FM
WSB-FM is an Atlanta radio station. Along with several other Atlanta radio stations, WSB-FM is owned by Cox Enterprises' Cox Media Group subsidiary, and is the group's flagship FM station...

). Cox owned WSB AM/FM/TV under the banner of Miami Valley
Miami Valley
The Miami Valley, broadly, refers to the land area surrounding the Great Miami River in southwest Ohio, USA, and also includes the Little Miami, Mad, and Stillwater rivers as well...

 Broadcasting Inc., which later on changed its name to the modern-day Cox Enterprises
Cox Enterprises
Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, United States, by James Middleton Cox, who began with the Dayton Daily News. He was the Democratic candidate for the President of the United States in the election of 1920...

.

WSB-TV originally broadcast on channel 8. At that time, its present channel 2 allocation was licensed to the Journal's rival newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

, the Atlanta Constitution, who had plans to start WCON-TV there. In 1950, the two newspapers merged. At the time, the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 did not allow one entity to own two television stations in the same market. Accordingly, WCON-TV and WSB-TV merged, operating under WSB-TV's license but using the stronger channel 2. The channel 8 allocation was eventually given to WLWA as an ABC affiliate. When that station moved to channel 11 in 1953, channel 8 was reserved as non-commercial educational
Non-commercial educational
The term non-commercial educational applies to a radio station or TV station that does not accept on air advertisements , as defined in the United States by the Federal Communications Commission . NCE stations do not pay broadcast license fees for their non-profit uses of the radio spectrum...

 by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC), and is now WGTV, the flagship TV station of Georgia Public Broadcasting
Georgia Public Broadcasting
Georgia Public Broadcasting is the public broadcasting radio and television state network in the U.S. state of Georgia. It is operated by the Georgia Public Telecommunications Commission....

.

In 1955, the WSB stations moved into the noted "White Columns" building, designed and built according to the Colonial Revival style, a defining characteristic of Atlanta architecture. They would remain there for 43 years, until a much more modernist
Modern architecture
Modern architecture is generally characterized by simplification of form and creation of ornament from the structure and theme of the building. It is a term applied to an overarching movement, with its exact definition and scope varying widely...

 concrete and glass facility was built adjacent to it (on the same property) in 1998. The new building, which has been called "Digital White Columns" by some, is located just off Atlanta's famed Peachtree Street
Peachtree Street
Peachtree Street is the main street of Atlanta. The city grew up around the street, and many of its historical and municipal buildings are or were located along it...

, on the dead-end northern portion of West Peachtree Street which is actually east of Peachtree Street. This is near the Brookwood Hills
Brookwood Hills
Brookwood Hills is an historic neighborhood located in intown Atlanta, Georgia, USA, north of Midtown and south-southwest of Buckhead. Home to about 1000 people, it was founded in the early 1920s by Benjamin Franklin Burdett and his son, Arthur...

 area, and just east of the "Brookwood split", the well-known highway interchange where the Downtown Connector
Downtown Connector
In Atlanta, Georgia, the Downtown Connector or 75/85 is the concurrent section of Interstate 75 and Interstate 85 through the core of the city. Beginning at the I-85/Langford Parkway interchange, the Downtown Connector runs generally due north, meeting the east-west Interstate 20 in the middle....

 splits into Interstates 75
Interstate 75 in Georgia
In the U.S. state of Georgia, Interstate 75 runs north–south along the U.S. Route 41 corridor on the western side of the state, passing through the cities of Valdosta, Macon and Atlanta. It is also designated — but not signed — as State Route 401...

 and 85
Interstate 85 in Georgia
In the U.S. state of Georgia, the major Interstate Highway, Interstate 85, runs northeast-southwest from the Alabama border near West Point, and Lanett, Ala., running through Metropolitan Atlanta, and traveling to the border with South Carolina, where it crosses the Savannah River near Lake Hartwell...

 on the north end. The older building was razed
Demolition
Demolition is the tearing-down of buildings and other structures, the opposite of construction. Demolition contrasts with deconstruction, which involves taking a building apart while carefully preserving valuable elements for re-use....

 shortly after the new building was occupied. The original column
Column
A column or pillar in architecture and structural engineering is a vertical structural element that transmits, through compression, the weight of the structure above to other structural elements below. For the purpose of wind or earthquake engineering, columns may be designed to resist lateral forces...

s that stood on the front portico
Portico
A portico is a porch leading to the entrance of a building, or extended as a colonnade, with a roof structure over a walkway, supported by columns or enclosed by walls...

 of the old building were placed in a garden
Garden
A garden is a planned space, usually outdoors, set aside for the display, cultivation, and enjoyment of plants and other forms of nature. The garden can incorporate both natural and man-made materials. The most common form today is known as a residential garden, but the term garden has...

 area alongside the new building. Brand new white columns have been placed inside the glass-enclosed
Atrium (architecture)
In modern architecture, an atrium is a large open space, often several stories high and having a glazed roof and/or large windows, often situated within a larger multistory building and often located immediately beyond the main entrance doors...

 lobby
Lobby (room)
A lobby is a room in a building which is used for entry from the outside. Sometimes referred to as a foyer or an entrance hall.Many office buildings, hotels and skyscrapers go to great lengths to decorate their lobbies to create the right impression....

 of the newer building. WSB-TV is located less than one block south of the building fomerly utilized by WXIA when that station moved its operations to WATL
WATL
WATL is a television station in Atlanta, Georgia, USA affiliated with MyNetworkTV. It is owned by the Gannett Company and is a sister station to WXIA-TV , Atlanta's NBC affiliate. WATL's callsign refers to ATLanta, the station's city of license, also known as "the A-T-L" for its airport code...

's studios in 2008.

WSB-TV was originally a primary NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 affiliate, owing to its radio sister's long affiliation with NBC Radio. It also carried some ABC programming (from 1949, shared with WAGA-TV
WAGA-TV
WAGA-TV, virtual channel 5.1 is an owned-and-operated television station of the News Corporation-owned Fox Television Network and based in Atlanta, Georgia, United States...

, channel 5) until WLWA-TV (channel 8, now WXIA-TV
WXIA-TV
WXIA-TV, virtual channel 11.1 , is the NBC-affiliated television station in Atlanta, Georgia. Popularly known by its 11 Alive moniker, WXIA is owned by the Gannett Company in a duopoly with MyNetworkTV affiliate WATL...

, channel 11) signed on in 1951.

The station was the original home to the relocated Atlanta Braves
Atlanta Braves
The Atlanta Braves are a professional baseball club based in Atlanta, Georgia. The Braves are a member of the Eastern Division of Major League Baseball's National League. The Braves have played in Turner Field since 1997....

 baseball team, carrying the games from 1966 to 1972 until the Braves moved to their current longtime home of what is now WPCH-TV, in 1973. Its sister AM
WSB (AM)
WSB — branded AM 750 and 95.5 FM News/Talk WSB — is a commercial radio station licensed to Atlanta, Georgia broadcasting a news/talk format. The station transmits with 50,000 watts of nondirectional power day and night, enjoying clear-channel status on its broadcast frequency according to the U.S...

 station, was the longtime radio flagship of the Braves, carrying the broadcasts for a total of 38 of the 43 years that the franchise has been in Atlanta, dating back to 1966. Ernie Johnson, Sr., a former Braves pitcher and father of his namesake Turner Sports
Turner Sports
Turner Sports is the division of Turner Broadcasting System responsible for sports broadcasts on Turner channels including TBS, TNT, and TruTV, and for operating the interactive properties , , , and...

 broadcaster, with future Hall of Fame announcer Milo Hamilton
Milo Hamilton
Leland Milo Hamilton is an American sportscaster, best known for calling play-by-play for seven different Major League Baseball teams since 1953...

 (who simutaneously pulled double-duty anchoring Channel 2's sportscasts during this time) were the main announcers for what was then the largest television network in baseball.

As an ABC affiliate

ABC was the highest-rated network for most of the late 1970s and, at that time, was looking for stronger affiliates across the country, including Atlanta. ABC's longtime Atlanta outlet, WXIA, frequently traded second place with WAGA. However, WSB-TV was the far-and-away market leader despite being affiliated with last-place NBC. So during the summer of 1980, both stations conducted an experiment unusual for a large market: WXIA aired NBC daytime shows in the morning and ABC daytime shows in the afternoon, while WSB aired ABC shows in the morning and NBC shows in the afternoons. By the time it was over in September 1980, WSB-TV finally swapped affiliations with WXIA, and joined ABC.

On March 12, 2011, WSB-TV and WGCL-TV
WGCL-TV
WGCL-TV, virtual channel 46.1 is the CBS-affiliated television station serving the Atlanta, Georgia area. Its city of license is Atlanta, and the station is owned by Meredith Corporation, making it the largest-market CBS station not owned by the network...

 turned on their ATSC-M/H
ATSC-M/H
ATSC-M/H is a standard in the USA for mobile digital TV, that allows TV broadcasts to be received by mobile devices.....

 signals for the first time, becoming the first stations in the Atlanta area to offer Mobile DTV broadcasts.

Digital television

WSB-DT went on the air on April 17, 1998, making it one of the first regular-service digital TV stations in the country. (The -DT suffix is not mandated by the FCC, thus it is WSB-TV even for digital.)

WSB-TV transmits digital TV on channel 39, but like other stations is remapped via virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....

s.
Channel Label Format Aspect Programming
2.1 / 2.5 / 2.7 WSB-TV 720p 16:9 Main WSB-TV programming / ABC
2.2 / 2.6 / 2.8 WSB-TV 480i Me-TV


WSB-TV also has a mobile DTV feed of subchannel 2.1, labelled "WSB MH", broadcasting at 1.83 Mbit/s.

WSB-DT passes-through network programming featuring 5.1 surround sound
Surround sound
Surround sound encompasses a range of techniques such as for enriching the sound reproduction quality of an audio source with audio channels reproduced via additional, discrete speakers. Surround sound is characterized by a listener location or sweet spot where the audio effects work best, and...

. It also uses 720p
720p
720p is the shorthand name for 1280x720, a category of High-definition television video modes having a resolution of 1080 or 720p and a progressive scan...

60, the same high-motion HDTV used by ABC.

The over-the-air digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

 2.2 started carrying the Retro Television Network
Retro Television Network
The Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...

 on January 28, 2008. Prior to this, the channel was blank
Dead air
Dead air is an unintended interruption in a radio broadcast during which no sound is transmitted.The term is most often used in cases where program material comes to an unexpected halt, either through operator error or for technical reasons, although it is also used in cases where a broadcaster...

, or later with a small station ID in the lower corner. Weigel Broadcasting
Weigel Broadcasting
Weigel Broadcasting is an American locally based television broadcasting company. The company is based in downtown Chicago, Illinois, alongside its flagship station WCIU-TV , at the apt address of 26 North Halsted Street in the Greektown neighborhood.- History :The company was founded by Chicago...

, the Chicago-based television group, and partner and Metro-Goldwyn-Mayer Studios Inc. (MGM) announced April 4, 2011 that Me-TV, the new digital classic television network, has surpassed the 45% clearance mark with the finalization of deals with 14 leading station groups nationwide of which Cox's WSB-TV is included. Me-TV launched at 4:00 a.m. on June 1, 2011 starting with Rawhide
Rawhide (TV series)
Rawhide is an American Western series that aired for eight seasons on the CBS network on Friday nights, from January 9, 1959 to September 3, 1965, before moving to Tuesday nights from September 14, 1965 until January 4, 1966, with a total of 217 black-and-white episodes...

.

Analog-to-digital conversion

Don McClellan, celebrating 50 years at the station, shut down its analog signal for last time on June 12, 2009 at 12:30 PM, live from
Remote broadcast
In broadcast engineering, a remote broadcast is broadcasting done from a location away from a formal television studio and is considered an electronic field production . A remote pickup unit is usually used to transmit the audio and/or video back to the television station, where it joins the...

 the station's transmitter room on the noon newscast, as part of the DTV transition in the United States
DTV transition in the United States
The DTV transition in the United States was the switchover from analog to exclusively digital broadcasting of free over-the-air television programming...

. The station permanently remained on digital channel 39, it uses PSIP
Program and System Information Protocol
The Program and System Information Protocol is the protocol used in the ATSC digital television system for carrying metadata about each channel in the broadcast MPEG transport stream of a TV station and for publishing information about television programs so that viewers can select what to watch...

 to display WSB-TV's virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....

 as 2 on digital television receivers.

During late August and into September 2009, the station removed its analog TV antenna from the top of the tower, and moved its side-mounted digital antenna up from lower on the tower.

Broadcast translators

In March 2009, the station filed applications for two digital fill-in broadcast translators, due to expected loss of signal toward the east and northeast because of the digital transition, and the shortcomings of the ATSC
ATSC
ATSC standards are a set of standards developed by the Advanced Television Systems Committee for digital television transmission over terrestrial, cable, and satellite networks....

 standard. One is on channel 46, which was vacated by analog WGCL-TV
WGCL-TV
WGCL-TV, virtual channel 46.1 is the CBS-affiliated television station serving the Atlanta, Georgia area. Its city of license is Atlanta, and the station is owned by Meredith Corporation, making it the largest-market CBS station not owned by the network...

 on June 26 after two extra weeks as an analog nightlight station. It is located on the same radio tower as Cox's WSRV
WSRV (FM)
WSRV is a classic-rock-leaning classic-hits-formatted radio station that plays hit music from the 1960s, '70s, and '80s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area of Atlanta, Georgia in the United States...

 FM and WSBB-FM (34°7′32"N 83°51′32"W), having Gainesville, Georgia
Gainesville, Georgia
-Severe Weather:Gainesville sits on the very fringe of Tornado Alley, a region of the United States where severe weather is common. Supercell thunderstorms can sweep through any time between March and November, but are concentrated most in the spring...

 as its city of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

, but reaching as far into the north-northeastern Atlanta suburb
Suburb
The word suburb mostly refers to a residential area, either existing as part of a city or as a separate residential community within commuting distance of a city . Some suburbs have a degree of administrative autonomy, and most have lower population density than inner city neighborhoods...

s as Lilburn
Lilburn, Georgia
As of 2010 Lilburn had a population of 11,596. The median age was 36.3. The racial and ethnic composition of the population was 52.7% white , 16.4% black or African American, 0.5% Native American, 4.8% Asian Indian, 10.4% other Asian, 12.3% from some other race and 2.8% from two or more races...

 with 5000 watts. The other is for channel 31, licensed to serve Athens, Georgia
Athens, Georgia
Athens-Clarke County is a consolidated city–county in U.S. state of Georgia, in the northeastern part of the state, comprising the former City of Athens proper and Clarke County. The University of Georgia is located in this college town and is responsible for the initial growth of the city...

, but located only about halfway to there from Atlanta on a tower southwest of Winder
Winder, Georgia
Winder is a city in Barrow County, Georgia, United States. The population was 10,201 at the 2000 census. Census Estimates of 2005 indicate a population of 12,451...

 (32°55′51"N 83°47′0"W), and again reaching as far west as Lilburn with 9000 watts. WSB-TV requested special temporary authority
Special temporary authority
In U.S. broadcast law, a special temporary authorization or special temporary authority is a type of broadcast license which temporarily allows a broadcast station to operate outside of its normal technical or legal parameters...

 to begin operating these stations immediately, pending approval of its regular applications.

Most of both stations' broadcast range overlaps with each other, and are almost entirely within the predicted coverage area of the main station, however distributed transmission (on-channel booster
Booster
Booster may refer to:In science and technology:* Booster , a motor-generator set used for voltage regulation in direct current electrical power circuits...

s) will not be used. The translators are intended to overcome the terrain obstructions caused by Stone Mountain
Stone Mountain
Stone Mountain is a quartz monzonite dome monadnock in Stone Mountain, Georgia, United States. At its summit, the elevation is 1,686 feet amsl and 825 feet above the surrounding area. Stone Mountain granite extends underground at its longest point into Gwinnett County...

 to the east of the WSB transmitter, and were in operation by January 2011. The Athens station uses virtual channels 2.5 and 2.6 instead of 2.1 and 2.2, while the Gainesville station uses 2.7 and 2.8. This is so that viewers have their choice of whichever station is coming in more clearly at a given time. (Certain ATSC tuner
ATSC tuner
An ATSC tuner, often called an ATSC receiver or HDTV tuner is a type of television tuner that allows reception of digital television television channels transmitted by television stations in North America, parts of Central America and South Korea that use ATSC standards...

s may have trouble with two stations using the same virtual channel, and even if not, the user would have enter the channel number and press channel-up or -down buttons to access the alternates, which would not be separately labeled or identified by the tuner.) All have the same callsign WSB-TV.

In late June 2009, the station also applied for a translator on channel 14 just southwest of Rome
Rome, Georgia
Located in the foothills of the Appalachian Mountains, Rome is the largest city and the county seat of Floyd County, Georgia, United States. It is the principal city of the Rome, Georgia Metropolitan Statistical Area which encompasses all of Floyd County...

, vacated by analog WPXA
WPXA (TV)
WPXA-TV, virtual channel 14, is a television station on digital channel 51 in the metro Atlanta area, and carries Ion Television network programming. The station is licensed to Rome, with its transmitter and antenna on Bear Mountain, overlooking Lake Arrowhead near Waleska, near the Cherokee/Bartow...

 TV. This would cover a significant portion of northwest Georgia
Northwest Georgia
Northwest Georgia includes the counties of:*Dade County*Walker County*Catoosa County*Whitfield County*Murray County*Gordon County*Chattooga County*Floyd County*Bartow County*Paulding County*Polk County*Haralson County...

 with only 1000 watts, from the same tower as WQTU FM 102.3 and WSRM FM 93.5 (34°14′2"N 85°13′50"W), and the same site as WGPB
WGPB (FM)
WGPB FM 97.7 is a public radio station in Rome, Georgia. It is part of the Georgia Public Broadcasting radio network, a state network which in turn is a member of National Public Radio, Public Radio International, and American Public Media. Unlike most stations on the GPB network, WGPB does not...

 FM 97.7, W212AR FM 90.3, and W215BA FM 90.9.http://transition.fcc.gov/fcc-bin/fmq?type=0&list=1&dist=1&dlat2=34&mlat2=14&slat2=2&dlon2=85&mlon2=13&slon2=50&size=10 There is no request for STA with this station however, and it is still listed as only an application. In October 2010, WSB-TV applied for and later received a construction permit
Construction permit
A construction permit or building permit is a permit required in most jurisdictions for new construction, or adding on to pre-existing structures, and in some cases for major renovations. Generally, the new construction must be inspected during construction and after completion to ensure compliance...

 for another translator southwest of Atlanta in Newnan
Newnan, Georgia
Newnan is a city in Coweta County, Georgia, about 30 miles southwest of Atlanta. The population was 16,242 at the 2000 Census. Newnan is one of the fastest growing cities in Georgia, with an estimated population of 27,097 in 2006 and 33,293 in July 2008...

 on channel 17, which was vacated by analog WPCH-TV. This station will be 10,000 watts, co-located on the same tower as Cox-owned WALR-FM
WALR-FM
WALR-FM is an urban adult contemporary-formatted radio station owned by Cox Media Group. WALR-FM is licensed to Greenville and broadcasts on a class C0 100-kilowatt signal on the 104.1 megahertz frequency...

 104.1 (33°24′43"N 84°50′3"W), and less than a quarter mile (400m) west of another tower holding WBZY
WBZY (FM)
WBZY FM 105.3, is a radio station that plays regional Mexican music. The station's transmitter is located in Newnan, Georgia and targets metro Atlanta, also covering its city of license of Bowdon, Georgia...

 FM 105.3 (not owned by Cox).http://transition.fcc.gov/fcc-bin/fmq?type=0&list=1&dist=1&dlat2=33&mlat2=24&slat2=43&dlon2=84&mlon2=50&slon2=3&size=10

News operations

Currently, WSB-TV broadcasts a total of 41 hours of local newscasts every week (with six hours on weekdays and Sundays, and five hours on Saturdays); as such, WSB-TV is one of the few Big Three
Big Three Television Networks
The Big Three Television Networks are the three traditional commercial broadcast television networks in the United States: ABC, CBS and NBC...

 network affiliates to offer more than 35 hours of local news content each week and one of the few Big Three affiliates to carry a midday newscast on weekends. In addition, WSB-TV's weekend newscast output is larger than that of Fox owned-and-operated station WAGA
Waga
Waga is an isolated small town in Colombo District, Sri Lanka. Administrated by Seethawaka Pradeshiya Sabha , it is part of the Padukka Divisional Secretary's Division. The town can be reached on road from Colombo via A4 road, turning off at either Meepe near Padukka or at Kaluaggala near Hanwella...

 (channel 5), which offers a larger overall weekly (and weekday) newscast output than WSB-TV. Appropriately for a station with roots in a newspaper, WSB-TV has a strong TV news tradition. It has led the news TV ratings
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...

 in Atlanta for as long as records have been kept.

One factor behind its dominance is talent continuity. Many of the station's personalities have been on the air for 15 years or more. Monica Pearson (known as Monica Kaufman until 2005) has been the station's top anchorwoman since 1975, and was one of the first African-American female anchors in the South. Since 1994, her anchor desk partner has been John Pruitt, who started at channel 2 in 1973 before beginning a 16-year run at WXIA. Glenn Burns has been the main weatherman since 1981. Chuck Dowdle (previously on TV in Miami
Miami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...

) served as sports director from 1985 until his December 2009 retirement. Pearson, Pruitt, Burns and Dowdle had been together since Pruitt's return to channel 2 in 1994 — longer than any news team in Atlanta. On December 17, 2010, Pruitt retired after 46 years in the business, as he anchored his final 6PM newscast.

WSB-TV debuted local newscasts in high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 during its noon broadcast on September 27, 2006. It was the second in the Atlanta market to do so, behind WXIA-TV
WXIA-TV
WXIA-TV, virtual channel 11.1 , is the NBC-affiliated television station in Atlanta, Georgia. Popularly known by its 11 Alive moniker, WXIA is owned by the Gannett Company in a duopoly with MyNetworkTV affiliate WATL...

. It is also the second Cox station behind WFTV in Orlando
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

 to switch to HD. With the switch to HD came a new HD set and HD graphics from Giant Octopus, which are similar to those seen on WFTV.

In mid-November 2009, reporter Tom Jones and a cameraman escaped serious injury when the telescoping radio mast of their electronic news-gathering van (holding a microwave
Microwave
Microwaves, a subset of radio waves, have wavelengths ranging from as long as one meter to as short as one millimeter, or equivalently, with frequencies between 300 MHz and 300 GHz. This broad definition includes both UHF and EHF , and various sources use different boundaries...

 TV antenna for the remote pickup unit
Remote pickup unit
A remote pickup unit or RPU is a radio system using special radio frequencies set aside for electronic news gathering and remote broadcasting. It can also be used for other types of point-to-point radio links....

 used for outside broadcasting
Outside broadcasting
Outside broadcasting is the electronic field production of television or radio programmes from a mobile remote broadcast television studio. Professional video camera and microphone signals come into the production truck for processing, recording and possibly transmission...

) contacted 115-kilovolt high-voltage powerline
Powerline
Powerline or power line may refer to:* Overhead power line, used for electric power transmission* Power line communication, a computer networking technology* Power Line, a political blog* Powerline, a fictional singer in the A Goofy Movie musical...

s while leaving the Fulton County Jail. Georgia Power
Georgia Power
Georgia Power is an electric utility headquartered in Atlanta, Georgia, United States. It is the largest of the four electric utilities that are owned and operated by Southern Company....

 staff were surprised anyone survived, but the two were treated for minor burns and smoke inhalation
Smoke inhalation
Smoke inhalation is the primary cause of death in victims of indoor fires.Smoke inhalation injury refers to injury due to inhalation or exposure to hot gaseous products of combustion. This can cause serious respiratory complications....

 at Grady Memorial Hospital
Grady Memorial Hospital
Grady Memorial Hospital, frequently referred to as Grady Hospital or simply Grady, is the largest hospital in the state of Georgia and the public hospital for the city of Atlanta. It is the 5th largest public hospital in the United States, as well as one the busiest Level I trauma centers in the...

 and released later in the day. The massive electric spark
Electric spark
An electric spark is a type of electrostatic discharge that occurs when an electric field creates an ionized electrically conductive channel in air producing a brief emission of light and sound. A spark is formed when the electric field strength exceeds the dielectric field strength of air...

 caused an explosion, left a crater
Explosion crater
An explosion crater is a characteristically shaped hole formed when material is ejected from the surface of the ground by an explosive event just above, at, or below the surface....

 underneath the van, arced to and broke a water main, and caused a brief power outage
Power outage
A power outage is a short- or long-term loss of the electric power to an area.There are many causes of power failures in an electricity network...

; the vehicle was a total loss
Total Loss
Total loss is a 2000 Dutch drama film directed by Dana Nechushtan.-Cast:*Hans Bakker ... Bodyguard*Luc Boyer ... Father Hekking*Tijn Docter ... Co-assistant*Danny de Kok ... Fietser*Ricky Koole ... Muis*Mike Libanon ... Armin...

.

In July 2010, WSB-TV expanded its weekday morning newscast to 2½ hours, with the start time moved to 4:30 a.m. It announced a news partnership with Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....

 affiliate WKTB-LD on August 23, 2010. On September 29, 2010 beginning with the noon newscast, WSB-TV fully switched its graphics package from the 2006 Giant Octopus graphics to a new graphics package. WSB had already been using this graphics package since late 2009 for its promos. It features a sleeker "2" logo, located in the bottom right hand corner that is not solid but gray (later changed to gold). The news ticker
News ticker
A news ticker resides in the lower third of the television screen space on television news networks dedicated to presenting headlines or minor pieces of news. It may also refer to a long, thin scoreboard-style display seen around the front of some offices or public buildings...

 used during the morning newscasts is a similar design to the one on Charlotte
Charlotte, North Carolina
Charlotte is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County. In 2010, Charlotte's population according to the US Census Bureau was 731,424, making it the 17th largest city in the United States based on population. The Charlotte metropolitan area had a 2009...

 sister station WSOC-TV
WSOC-TV
WSOC-TV is the ABC-affiliated television station in Charlotte, North Carolina. It is owned by Cox Enterprises. The station's studio is located at North Tryon and 23rd Streets, just north of Uptown Charlotte, and is shared with sister station WAXN-TV . The transmitter is located just outside...

. Coverage by 615 Music
615 Music
615 Music is a broadcast production music company based in Nashville, Tennessee. 615 Music composes television news music packages and custom image campaigns for many television networks around the world. 615 Music also operates out of Los Angeles...

 is still used as the station's news theme with the package, but now news opens feature an animated "News Chopper 2" flying across the screen while views of Downtown Atlanta
Downtown Atlanta
Downtown Atlanta is the first and largest of the three financial districts in the city of Atlanta. Downtown Atlanta is the location of many corporate or regional headquarters, city, county, state and federal government facilities, sporting facilities, and is the central tourist attraction of the city...

 are displayed in the background; the graphics still consist of blue and red colors.

On November 23, 2010, WSB-TV announced that it will debut an hour-long 4 p.m. newscast, that would replace Oprah
The Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....

when the daytime talk show ended its 25-year run; along with the additional newscast, WSB-TV announced that it will hire additional on-air and behind-the-scenes news staff members. The newscast debuted on May 26, 2011.

Out-of-market coverage

Unlike the co-owned Atlanta Journal-Constitution, WSB-TV has not abandoned service to outlying counties.

In northwest Georgia
Northwest Georgia
Northwest Georgia includes the counties of:*Dade County*Walker County*Catoosa County*Whitfield County*Murray County*Gordon County*Chattooga County*Floyd County*Bartow County*Paulding County*Polk County*Haralson County...

, it is carried in the counties covered by the Chattanooga DMA: Catoosa
Catoosa County, Georgia
Catoosa County is a county located in the U.S. state of Georgia. It was created on December 5, 1853. As of 2000, the population was 53,282. The 2007 Census Estimate shows a population of 62,241...

, Dade
Dade County, Georgia
Dade County is a county located in the U.S. state of Georgia. As of 2000, the population is 15,154. The 2007 Census Estimate shows a population of 16,098...

, Murray
Murray County, Georgia
Murray County is a county located in the U.S. state of Georgia. As of 2000, the population was 36,506. The 2007 Census Estimate showed a population of 40,664. The county seat is Chatsworth.It is part of the Dalton, Georgia, Metropolitan Statistical Area....

, Walker
Walker County, Georgia
Walker County is a county located in the U.S. state of Georgia. It was created on December 18, 1833 from land formerly belonging to the Cherokee Indian Nation. As of 2000, the population was 61,053. The 2007 Census Estimate shows a population of 64,554...

 and Whitfield
Whitfield County, Georgia
Whitfield County is a county located in the U.S. state of Georgia. It was created on December 30, 1851. The 2010 Census shows a population of 102,599. The county seat is Dalton.It is part of the Dalton, Georgia, Metropolitan Statistical Area.-Civil War:...

. WSB is also carried in the far northeast Georgia
Northeast Georgia
Northeast Georgia is a region of the Georgia in the United States. The northern part is also in the north Georgia mountains, while the southern part is still hilly but much flatter in topography....

 counties in the Greenville
Greenville, South Carolina
-Law and government:The city of Greenville adopted the Council-Manager form of municipal government in 1976.-History:The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. No White man was allowed to enter, though some families...

/Spartanburg
Spartanburg, South Carolina
thgSpartanburg is the largest city in and the county seat of Spartanburg County, South Carolina, United States. It is the second-largest city of the three primary cities in the Upstate region of South Carolina, and is located northwest of Columbia, west of Charlotte, and about northeast of...

/Asheville DMA in Elbert
Elbert County, Georgia
Elbert County is a county located in the U.S. state of Georgia. It was established on December 10, 1790 and was named for Samuel Elbert. As of 2000, the population was 20,511. The 2007 Census Estimate shows a population of 20,525...

, Franklin
Franklin County, Georgia
Franklin County is a county located in the U.S. state of Georgia. It became Georgia's ninth county, incorporating on February 25, 1784, and was named in honor of patriot Benjamin Franklin...

, Hart
Hart County, Georgia
Hart County is a county located in the U.S. state of Georgia. It was created December 7, 1853. As of 2000, the population was 22,997. The 2007 Census Estimate shows a population of 24,240. The county seat is Hartwell....

 and Stephens
Stephens County, Georgia
Stephens County is a county located in the U.S. state of Georgia. According to the 2010 Census, the population was 26,175. The 2007 Census Estimate shows a population of 25,268. The county seat is Toccoa.-History:...

 counties.

In middle Georgia, WSB-TV is available to Cox Cable subscribers in the Macon
Macon, Georgia
Macon is a city located in central Georgia, US. Founded at the fall line of the Ocmulgee River, it is part of the Macon metropolitan area, and the county seat of Bibb County. A small portion of the city extends into Jones County. Macon is the biggest city in central Georgia...

 area, although ABC programming is usually blacked-out
Blackout (broadcasting)
Blackout usually relates to the broadcasting of sports events, television programming, that is prohibited in a certain media market.The purpose is theoretically to generate more revenue by obliging certain actions from fans, either by making them buy tickets or watch other games on TV...

 by another local ABC affiliate, WGXA-DT2
WGXA-DT2
WGXA-DT2 is the ABC-affiliated television station for Central Georgia. The station is a second digital subchannel of Fox affiliate WGXA that is owned by Frontier Radio Management. Over-the-air, it broadcasts a digital signal on UHF channel 16.2 from a transmitter on GA 87/U.S. 23/U.S. 129 Alternate...

. Given the long distance to Middle Georgia, it is likely that WSB-TV is uplink
Uplink
A telecommunications link is generally one of several types of information transmission paths such as those provided by communication satellites to connect two points on earth.-Uplink:...

ed to the AMC-10 TV satellite. WSB is also carried in Vidalia
Vidalia
Vidalia is a genus of tephritid or fruit flies in the family Tephritidae....

 in the Savannah
Savannah, Georgia
Savannah is the largest city and the county seat of Chatham County, in the U.S. state of Georgia. Established in 1733, the city of Savannah was the colonial capital of the Province of Georgia and later the first state capital of Georgia. Today Savannah is an industrial center and an important...

 DMA.

In south Georgia (as far south as the Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

 border), it is carried on Cox Cable providers due to historically a lack of an ABC affiliate in the Albany
Albany, Georgia
Albany is a city in and the county seat of Dougherty County, Georgia, United States, in the southwestern part of the state. It is the principal city of the Albany, Georgia metropolitan area and the southwest part of the state. The population was 77,434 at the 2010 U.S. Census, making it the...

 media market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...

 covering southwest Georgia
Southwest Georgia
Southwest Georgia is a thirteen-county region in the U.S. state of Georgia. A common acronym used is SOWEGA.The largest city is Albany. Counties include Baker, Calhoun, Colquitt, Decatur, Dougherty, Early, Grady, Lee, Miller, Mitchell, Seminole, Terrell, Thomas, and Worth.In 1995, 25% of the...

. Now that ABC programming is carried on 10.2 from WALB, the NBC affiliate in Albany, there are usually blacked-out
Blackout (broadcasting)
Blackout usually relates to the broadcasting of sports events, television programming, that is prohibited in a certain media market.The purpose is theoretically to generate more revenue by obliging certain actions from fans, either by making them buy tickets or watch other games on TV...

 on syndicated programming. Given the long distance to South Georgia, it is likely that WSB-TV is uplink
Uplink
A telecommunications link is generally one of several types of information transmission paths such as those provided by communication satellites to connect two points on earth.-Uplink:...

ed to the AMC-10 TV satellite. Douglas
Douglas, Georgia
Douglas is a city in Coffee County, Georgia, United States. As of the 2010 census, the city had a population of 11,589. Douglas is the county seat of Coffee County and the core city of the Douglas, Georgia Micropolitan Statistical Area which has a population of 48,708 as of the 2008 census...

 in Coffee
Coffee County, Georgia
Coffee County is a county located in the U.S. state of Georgia. As of 2000, the population was 37,413. The 2007 Census Estimate shows a population of 40,085. The county seat is Douglas.-History:...

 county also carries WSB for Charter Cable subscribers.

In western North Carolina
Western North Carolina
Western North Carolina is the region of North Carolina which includes the Appalachian Mountains, thus it is often known geographically as the state's Mountain Region. It is sometimes included with upstate South Carolina as the "Western Carolinas", which is also counted as a single media market...

, it is carried in Murphy
Murphy, North Carolina
-Household Income:The median income for a household in the town was $24,952, and the median income for a family was $35,234. Males had a median income of $30,395 versus $16,908 for females. The per capita income for the town was $16,926...

, Cherokee
Cherokee County, North Carolina
- Transportation :Cherokee County is well known in North Carolina as the westernmost of the state's 100 counties. Several US and state highways serve the county, linking it with other regions of North Carolina, along with the neighboring states of Georgia and Tennessee.US 64 - the longest highway...

 county. This is alongside WLOS-TV, the ABC affiliate out of Asheville, North Carolina.

Newscast titles

  • The Esso Reporter (1948–1959)
  • Newsroom/WSB News (1959–1965)
  • Channel 2 News (1965–1972)
  • The World Tonight/24 Hours (11 p.m. newscast; 1965-1968 and 1968-1972)
  • (Channel 2) Action News
    Action News
    Action News is a local television newscast format in the United States. It was conceived in Philadelphia, Pennsylvania, at WFIL-TV by then-news director Mel Kampmann in 1970 as a response to the "Eyewitness News" format used on rival station KYW-TV...

    (1972–present)

Station slogans

  • Channel 2, Proud As A Peacock! (1979–1980; last local version of NBC ad campaign)
  • You and Me and Channel 2 (1980–1981; local version of ABC ad campaign)
  • 2 Steps Ahead (1980–1983)
  • Now is the Time, Channel 2 is the Place (1981–1982; local version of ABC ad campaign)
  • Come on Along with Channel 2 (1982–1983; local version of ABC ad campaign)
  • That Special Feeling on Channel 2 (1983–1984; local version of ABC ad campaign)
  • We're With You on Channel 2 (1984–1985; local version of ABC ad campaign)
  • You'll Love it on Channel 2 (1985–1986; local version of ABC ad campaign)
  • Together on Channel 2 (1986–1987; local version of ABC ad campaign)
  • Georgia's News Leader (1986–1994)
  • Something's Happening on Channel 2 (1987–1990; local version of ABC ad campaign)
  • Georgia's Watching Channel 2 (1990–1992; local version of "America's Watching ABC" ad campaign)
  • Coverage You Can Count On (1991–present)
  • If It's Georgia, It Must Be Channel 2 (1992–1993; local version of "It Must Be ABC" ad campaign)
  • Watch By More Georgians, Channel 2, ABC (1993–1996; local version of ABC ad campaign)
  • Nobody Does It Like Channel 2 (1996–1997; local version of ABC ad campaign)
  • TV is Good, on Channel 2 (1997–1998; local version of ABC ad campaign)
  • Live, Local, Latebreaking (1998–present; used in news opens)
  • We Love TV on Channel 2 (1998–1999; local version of ABC ad campaign)
  • WSB-TV Channel 2, Start Here (2008–present; local version of ABC ad campaign)

Current on-air staff

:
Anchors:
Severe Weather Team 2
  • Glenn Burns
    Glenn Burns
    Glenn N. Burns is the current chief meteorologist at WSB-TV in Atlanta. He is an AMS certified meteorologist and appears on the 6 and 11 p.m. newscasts Monday-Friday. He also hosted the weekly Mega Millions lottery drawings, based in Atlanta.-Biography:...

     (AMS
    American Meteorological Society
    The American Meteorological Society promotes the development and dissemination of information and education on the atmospheric and related oceanic and hydrologic sciences and the advancement of their professional applications. Founded in 1919, the American Meteorological Society has a membership...

     Certified Broadcast Meteorologist
    Certified Broadcast Meteorologist
    Certified Broadcast Meteorologist is a rating for meteorologists given by the American Meteorological Society.The Certified Broadcast Meteorologist program was established to raise the professional standard in broadcast meteorology and encourage a broader range of scientific understanding,...

     Seal of Approval) - chief meteorologist; weeknights at 4, 6 and 11 p.m.
  • David Chandley (AMS Certified Broadcast Meteorologist Seal of Approval) - meteorologist; weeknights at 5 p.m.
  • Karen Minton (AMS Seal of Approval) - meteorologist; weekday mornings and noon
  • Brad Nitz (AMS Certified Broadcast Meteorologist Seal of Approval) - meteorologist; weekend mornings, weekends at noon, 6 and 11 p.m.


Sports team:
  • Zach Klein - sports director; weeknights at 6 and 11 p.m.
  • Anthony Amey - sports anchor; weekends at 6 and 11 p.m., also sports reporter


Local program hosts:
  • Heather Catlin - host of Hot Topics; also multimedia journalist
  • John Crow - Georgia Lottery
    Georgia Lottery
    The Georgia Lottery is overseen by the government of Georgia, United States. Headquartered in Atlanta and run by the Georgia Lottery Corporation, the lottery takes in over US$1 billion yearly. By law, half of the money goes to prizes, one-third to education, and the remainder to operating and...

     emcee
  • Rene Miller - Georgia Lottery
    Georgia Lottery
    The Georgia Lottery is overseen by the government of Georgia, United States. Headquartered in Atlanta and run by the Georgia Lottery Corporation, the lottery takes in over US$1 billion yearly. By law, half of the money goes to prizes, one-third to education, and the remainder to operating and...

     emcee
  • Jocelyn Dorsey - host of People 2 People; also community affairs director
  • Chuck Dowdle - Bulldogs Game Week contributor/co-host
  • John Pruitt - Georgia's Hidden Treasures and other special features


Triple Team Traffic:
  • Mark Arum - weekday mornings
  • Captain Herb Emory - weekday mornings
  • Doug Turnbull - weekday mornings
  • Scott Kimbeler - weekend mornings
  • Naki Frierson - Fill in
  • Chris lucas - Fill in
  • Ed Arnold - Weekends at noon.


Reporters:
  • Manuel Bojorquez - general assignment reporter
  • Michael Buczyner - general assignment reporter
  • Ross Cavitt - general assignment reporter
  • Diana Davis - general assignment reporter
  • Jeff Dore - general assignment reporter
  • Richard Elliot - general assignment reporter
  • Lori Geary - general assignment reporter; also fill-in anchor
  • George Howell - general assignment reporter
  • Tom Jones - general assignment reporter
  • Darren Lyn - general assignment reporter
  • Pam Martin - general assignment reporter
  • Don McClellan - general assignment reporter
  • Darryn Moore - general assignment reporter
  • Mike Petchenik - general assignment reporter
  • Eric Philips - general assignment reporter; also fill-in anchor
  • Ryan Young - general assignment reporter
  • Tom Regan - general assignment reporter
  • Tony Thomas - general assignment reporter
  • Carl Willis - general assignment reporter
  • Jason Durden - "NewsChopper 2" Reporter/Photographer - general assignment reporter
  • Mark Winne - investigative reporter
  • Jodie Fleischer - investigative reporter
  • Richard Belcher - investigative reporter; also fill-in anchor
  • Jim Strickland - consumer investigative reporter
  • Clark Howard
    Clark Howard
    Clark Howard , is a popular U.S. talk radio host of the nationally syndicated consumer advocate program The Clark Howard Show. The show covers consumer and financial news, with advice on how to spend less, save more and avoid rip-offs...

     - consumer advisor; also hosts weekly consumer program on HLN
  • Heather Catlin - multimedia journalist; also "Hot Topics" host
  • Nelson Hicks - multimedia journalist
  • Dr. Randy Martin - health reporter

Past on-air staff
Name Position at WSB Years active Whereabouts
Dan Atkinson Meteorologist early 1970s Meteorologist, WSFA-TV in Montgomery, Alabama
Montgomery, Alabama
Montgomery is the capital of the U.S. state of Alabama, and is the county seat of Montgomery County. It is located on the Alabama River southeast of the center of the state, in the Gulf Coastal Plain. As of the 2010 census, Montgomery had a population of 205,764 making it the second-largest city...

Sandra Bookman
Sandra Bookman
Sandra Bookman is an American television news reporter and anchor. She is currently a weekday reporter and the weekend anchor at WABC-TV in New York City. She co-anchors the 6 p.m. and 11 p.m. weekend editions of Eyewitness News.She joined the station in 1998 from WSB-TV in Atlanta, Georgia where...

 WABC-TV bio
Weekend anchor/reporter 1988–1998 Weekend anchor/reporter at WABC-TV
WABC-TV
WABC-TV, channel 7, is the flagship station of the Disney-owned American Broadcasting Company located in New York City. The station's studios and offices are located on the Upper West Side section of Manhattan, adjacent to ABC's corporate headquarters, and its transmitter is atop the Empire State...

 in New York.
Tom Brokaw
Tom Brokaw
Thomas John "Tom" Brokaw is an American television journalist and author best known as the anchor and managing editor of NBC Nightly News from 1982 to 2004. He is the author of The Greatest Generation and other books and the recipient of numerous awards and honors...

Anchor/reporter 1965–1966 Retired NBC Nightly News
NBC Nightly News
NBC Nightly News is the flagship daily evening television news program for NBC News and broadcasts. NBC Nightly News has aired from Studio 3B, located on floors 3 of the NBC Studios is the headquarters of the GE Building forms the centerpiece of 30th Rockefeller Center it is located in the center...

anchor; began his journalism career at WSB-TV
Steve Buckhantz Sports anchor/reporter Unknown Play by play broadcaster for Washington Wizards
Washington Wizards
The Washington Wizards are a professional basketball team based in Washington, D.C., previously known as Washington Bullets. They play in the National Basketball Association .-Early years:...

Dale Cardwell
Dale Cardwell
William Dale Cardwell is a consumer advocate and journalist based in Atlanta, Georgia. Cardwell has a long history of putting himself between consumers and reputedly unscrupulous individuals or companies...

Investigative reporter 1996–2007 2008 Democratic candidate for Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

 in the U.S. Senate, now has own consumer website called trustdale.com, http://www.wsbtv.com/news/13432423/detail.htmlhttp://www.ajc.com/metro/content/shared-blogs/ajc/politicalinsider/entries/2007/06/02/cardwell_leaves_wsbtv_one_day.html
Chris Clark
Chris Clark (reporter)
Chris Clark was the lead news anchor at WTVF in Nashville, Tennessee. He had been a consistent anchor at the station since 1966, but retired on May 23, 2007 after 41 years, making him one of the longest-tenured anchors in American television history. In the earlier years of his tenure, Clark...

Reporter 1962–1965 Retired from WTVF-TV in Nashville
John Doyle
John Doyle (announcer)
John Doyle is a professional announcer whose voice was most notably used by the National Institute of Standards and Technology on their radio clock WWV, a "time and temperature" voice for the Audichron Company.and others....

Meteorologist Unknown Retired from broadcasting; currently doing voiceover
VoiceOver
VoiceOver is a screen reader built into Apple Inc.'s Mac OS X, iOS and iPod operating systems. By using VoiceOver, the user can access their Macintosh or iOS device based on spoken descriptions and, in the case of the Mac, the keyboard. The feature is designed to increase accessibility for blind...

s, working part-time as bailiff
Bailiff
A bailiff is a governor or custodian ; a legal officer to whom some degree of authority, care or jurisdiction is committed...

 at the Gwinnett County Courthouse
Ernie Johnson Jr. Sports Anchor/Reporter 1982–1989 Turner Sports
Turner Sports
Turner Sports is the division of Turner Broadcasting System responsible for sports broadcasts on Turner channels including TBS, TNT, and TruTV, and for operating the interactive properties , , , and...

 Broadcasting
Don Kennedy Atlanta's "Officer Don" on WSB-TV's classic Popeye Club children's show 1957–1970 Prior to 1996, an owner of Atlanta radio station WKLS (96.1 FM); through July 22, 2009, owner, producer and host of the nationally syndicated “Big Band Jump,” or “BBJ,” on XM satellite radio.
Stu Klitenic
Stu Klitenic
Stu Klitenic is a sports radio host, most recently the host of the Atlanta Braves postgame show with Mark Lemke. During the late 1980s he was Sports Director at television station KTVI in St. Louis, Missouri. He also worked at WBNS-TV in Columbus, Ohio during the mid 1980's...

Sports Anchor/Reporter 1989–1996 Atlanta Braves Radio Network post-game anchor
Michael Marsh General Assignment Reporter 1987-1994 now Weekend Evening Anchor at WBRZ-TV in Baton Rouge
Lynna Lai General Assignment Reporter 1995–1997 Morning/Noon Anchor at WOIO-TV in Cleveland
Toni Neal
Toni Neal
Toni Neal is an Emmy Award-winning broadcaster.-Biography:She got her start as an intern at WJLB-FM in Detroit in 1992 while attending Cass Technical High School. Born in the inner city of Detroit she was place into foster care and remained there for 14 years; until she went to Alabama to attend...

Traffic Reporter 2003–2005 Now at Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

John Palmer
John Palmer (TV journalist)
John Spencer Palmer is a former news correspondent for NBC News. He worked for the network over the course of 40 years, first from 1962 to 1990; and again from 1994 until his retirement in 2002...

Anchor/Reporter 1960–1962 Retired from NBC News
NBC News
NBC News is the news division of American television network NBC. It first started broadcasting in February 21, 1940. NBC Nightly News has aired from Studio 3B, located on floors 3 of the NBC Studios is the headquarters of the GE Building forms the centerpiece of 30th Rockefeller Center it is...

 in 2002
Byron Pitts
Byron Pitts
Byron Pitts is an American journalist and author, who is currently a chief national correspondent for The CBS Evening News and a contributor to the newsmagazine 60 Minutes. He has covered the September 11, 2001 attacks and Iraq....

General Assignment Reporter 1994–1996 CBS News
CBS News
CBS News is the news division of American television and radio network CBS. The current chairman is Jeff Fager who is also the executive producer of 60 Minutes, while the current president of CBS News is David Rhodes. CBS News' flagship program is the CBS Evening News, hosted by the network's main...

John Pruitt Anchor 1973-1978; 1994-2010 Retired
Amanda Rosseter
Amanda Rosseter
Amanda Rosseter is the Media and Communications director for Saint Joseph's Health System in Georgia.Amanda Rosseter is an award-winning journalist and was a reporter in addition to being the weekend morning news anchor at WSB-TV...

Weekend morning anchor and weekday reporter 2006–2009 Media relations for St. Josephs Hospital
Jonathan Serrie
Jonathan Serrie
Jonathan Serrie has been an Atlanta-based correspondent for Fox News Channel since 2001. He joined the cable network in 1999, working for bureaus in Los Angeles and Seattle....

Reporter 1994–1999 Atlanta-based reporter for Fox News Channel
Fox News Channel
Fox News Channel , often called Fox News, is a cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of News Corporation...

Hal Suit
Hal Suit
Hal Suit was an American local television news personality and political figure who won the 1970 Republican nomination for Governor of Georgia, but lost the November general election to future president Jimmy Carter....

Anchor/News Director 1948–1978 Former Republican candidate for Governor of Georgia in 1970 http://www.ourcampaigns.com/CandidateDetail.html?CandidateID=23007
Ukee Washington
Ukee Washington
Ulysses Samuel "Ukee" Washington III is an American news co-anchor for the weekday morning newscast on KYW-TV in Philadelphia, Pennsylvania. He anchors Eyewitness News This Morning on CBS 3 and The CW Philly with co-anchor Erica Von Tiehl, and co-hosts Talk Philly with Pat Ciarrocchi weekdays at...

Sports Anchor/Reporter Unknown Morning/noon news anchor at KYW-TV
KYW-TV
KYW-TV, virtual channel 3, is an owned and operated television station of the CBS Television Network, located in Philadelphia, Pennsylvania, USA. KYW-TV shares a studio facility with its sister station, CW flagship WPSG just north of Center City Philadelphia...

JaQuitta Williams Anchor/Reporter 2004–2008 Anchor/Reporter, WGCL-TV
WGCL-TV
WGCL-TV, virtual channel 46.1 is the CBS-affiliated television station serving the Atlanta, Georgia area. Its city of license is Atlanta, and the station is owned by Meredith Corporation, making it the largest-market CBS station not owned by the network...



External links

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