WRVR
Encyclopedia
WRVR is an Adult Contemporary radio station
broadcasting in Memphis, Tennessee
. It has broadcast this format for over 20 years as of 2007.
The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played.
(which is where the former WAID call letters -- in reverse -- came from).
"The River" branding is a local reference to the Mississippi River
.
The station's license is currently held by Entercom Communications
. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM
, WMC-AM
, WMFS, WKQK-FM, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio
until 2006.
The "WRVR" call letters previously belonged to an FM jazz station in New York City
broadcasting at 106.7 FM from 1961 to 1980. (That station is now WLTW
.)
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting in Memphis, Tennessee
Memphis, Tennessee
Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
. It has broadcast this format for over 20 years as of 2007.
The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played.
History
104.5 originally aired religious oriented programs with the call letters WTCV, later they were easy listening with the call letters WAID. On April 23, 1975, they switched formats to MOR with the call letters WQUD and were called Quad 104. It was also the sister station of WDIAWDIA
WDIA is an AM radio station in Memphis, Tennessee, in the United States of America. Its radio frequency is 1070 kHz. In 1962 it became the first U.S. radio station programmed by African-Americans, though its ownership was white.-History:...
(which is where the former WAID call letters -- in reverse -- came from).
"The River" branding is a local reference to the Mississippi River
Mississippi River
The Mississippi River is the largest river system in North America. Flowing entirely in the United States, this river rises in western Minnesota and meanders slowly southwards for to the Mississippi River Delta at the Gulf of Mexico. With its many tributaries, the Mississippi's watershed drains...
.
The station's license is currently held by Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM
WMC-FM
WMC-FM is a "Hot AC" radio station serving the market of Memphis, Tennessee. The station is notable for being an FM "superpower," with a transmitter that greatly exceeds current Federal Communications Commission restrictions. Of stations in the FCC's Zone II, WMC is the most powerful...
, WMC-AM
WMC (AM)
WMC is a radio station in the Memphis, Tennessee market, broadcasting at 790 AM. It is one of the city's oldest radio stations and presently programs a sports format....
, WMFS, WKQK-FM, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...
until 2006.
The "WRVR" call letters previously belonged to an FM jazz station in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
broadcasting at 106.7 FM from 1961 to 1980. (That station is now WLTW
WLTW
WLTW is a radio station with an Adult Contemporary format in New York City.The station is often number one or close to it in Arbitron ratings for New York City. From 2002 to 2004, the station generated more revenue than any other radio station in the New York market...
.)