WPJF
Encyclopedia
WPJF is a silent radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Greenville, South Carolina
Greenville, South Carolina
-Law and government:The city of Greenville adopted the Council-Manager form of municipal government in 1976.-History:The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. No White man was allowed to enter, though some families...

, USA
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, it serves the Upstate South Carolina area. The outlet is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) to broadcast at 1260 kHz with 5,000 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...

s of power daytime and 15 watts at night. It first began broadcasting in 1948. The station is currently owned by Comunidad Cristiana International.

History

1260 AM signed on under the ownership of Bob Jones University
Bob Jones University
Bob Jones University is a private, for-profit, non-denominational Protestant university in Greenville, South Carolina.The university was founded in 1927 by Bob Jones, Sr. , an evangelist and contemporary of Billy Sunday...

 in May 1948 and signed on officially on September 15, 1949 as a venue for sacred and classical music, dramatic readings, and gospel preaching. The call letters stand for "World's Most Unusual University," a now-abandoned promotional slogan of BJU. Bob Jones, Sr. intended for the station to operate independently, accepting advertising rather than being supported by the university, but he did not expect the station to make a profit.

The AM station eventually increased its power from 1,000 to 5,000 watts in the early 1960s. Bob Jones University
Bob Jones University
Bob Jones University is a private, for-profit, non-denominational Protestant university in Greenville, South Carolina.The university was founded in 1927 by Bob Jones, Sr. , an evangelist and contemporary of Billy Sunday...

 eventually shifted the majority of its sacred and classical music to WMUU-FM, using the AM station for preaching and some religious music.

This practice continued until the university sold the station in early 2008. It then became a Spanish Religious station under the name "Radio Luz." The station went silent in early 2011 due to financial troubles.
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