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WPCH (FM)
Encyclopedia
WPCH FM
96.5, "The New Peach") is a U.S. radio station
serving the Macon metropolitan area
in middle Georgia, and having Gray, Georgia
as its city of license
. The station is owned by Clear Channel Communications
. It airs a classic hits
music format
on November 1, 2006
. It was previously used on "Peach 94.9", a station which had a very similar radio format
in metro Atlanta
, the next media market
to the north. That station is now WUBL, "94.9 The Bull".
During the week of March 17, 2008, fans of classic hits station "Peach 96.5" were told that they could listen to the station online until the station returned to the air as "Peach 102.5" on March 24, 2008. During this transition, the country format known as "The Bull" broadcast on both the 102.5 and 96.5 frequencies. In late 2008, the classic hits format returned as a simulcast on both 96.5 and 102.5 FM.
On March 22, 2011, 102.5 broke away from the 96.5 simulcast and now plays country music. Peach 96.5 FM still carries the classic hits format as well as online.
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
96.5, "The New Peach") is a U.S. radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
serving the Macon metropolitan area
Macon metropolitan area
The Macon metropolitan area is a metropolitan area consisting of five counties in Central Georgia anchored by the principal city of Macon...
in middle Georgia, and having Gray, Georgia
Gray, Georgia
Gray is a city in Jones County, Georgia, United States. The population was 2,084 at the 2010 census. The city is the county seat of Jones County.Gray is part of the Macon Metropolitan Statistical Area.-Geography:...
as its city of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
. The station is owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
. It airs a classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
music format
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...
History
This station was assigned the WPCH call letters by the Federal Communications CommissionFederal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
on November 1, 2006
2006 in radio
The year 2006 saw a number of significant events in radio broadcasting.-Events:*January 3 - The BJ Shea Morning Experience switches to KISW in Seattle, Washington, from the former FM Talk station KKWF....
. It was previously used on "Peach 94.9", a station which had a very similar radio format
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...
in metro Atlanta
Metro Atlanta
The Atlanta metropolitan area or metro Atlanta, officially designated by the US Census Bureau as the Atlanta-Sandy Springs-Marietta Metropolitan Statistical Area, is the most populous metro area in the U.S. state of Georgia and the ninth-largest metropolitan statistical area in the United States...
, the next media market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
to the north. That station is now WUBL, "94.9 The Bull".
During the week of March 17, 2008, fans of classic hits station "Peach 96.5" were told that they could listen to the station online until the station returned to the air as "Peach 102.5" on March 24, 2008. During this transition, the country format known as "The Bull" broadcast on both the 102.5 and 96.5 frequencies. In late 2008, the classic hits format returned as a simulcast on both 96.5 and 102.5 FM.
On March 22, 2011, 102.5 broke away from the 96.5 simulcast and now plays country music. Peach 96.5 FM still carries the classic hits format as well as online.