WMXQ
Encyclopedia
WXXJ is a modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 radio station in the Jacksonville, Florida
Jacksonville, Florida
Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...

 market (the No. 46 market in the Arbitron ratings), broadcasting at 102.9 FM. It is owned by Atlanta-based Cox Radio, Inc.

History

102.9 in Jacksonville first went on air in 1965, and was a "sister station" to WIVY-AM (1050), both owned by New York announcer Ed Oberle. In 1971, Oberle sold the pair to another New York announcer, Tom Kirby, who converted WIVY-FM to album-oriented rock (AOR). Kirby sold it to Infinity Radio in 1976, who changed it to Top-40 "Y-103." Cox purchased the station in 1997 and changed its calls to WMXQ and flipped the format to hot adult contemporary as "Mix 103." Cox flipped the station to all-1980s music
1980s in music
For music from a year in the 1980s, go to 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89For a history of music in all times, see Timeline of musical events....

 in 2000
2000 in radio
The year 2000 in radio involved some significant events.-Events:*The Real Radio & Century Radio networks become active on - air, through the United Kingdom....

, as "102.9 The Point."

102.9 flipped to its current modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 format on Feb. 25, 2009 at 5:55 a.m. The first song on the new "X-102.9" was "Chop Suey" by System of a Down because of the opening lyrics, "wake up." The last song heard on "102.9 The Point" was the first song played nine years earlier, "Don't You Forget About Me" by Simple Minds. The station was launched to compete with heritage modern rock station WPLA. X102-9 was different than "Planet Radio" because it played a wider variety, focused on newer music, and did not have a chatty morning show.

The station quickly rose in the ratings, beating rival WPLA. On August 4, 2010, WPLA dropped its longtime modern rock format in favor of classic hits. This left WXXJ as the only modern rock station in Jacksonville. Shortly after this change, Cox altered its classic rock station WFYV into a mainstream rock direction.
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