WMXF
Encyclopedia
WMXF, known as "AM 1400 The Peak", is a news/talk radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Waynesville, North Carolina
Waynesville, North Carolina
Waynesville is a town in and the county seat of Haywood County, North Carolina, United States. It is the largest town in Haywood County and the largest in Western North Carolina west of Asheville. Waynesville is located about or 50 km southwest of Asheville between the Great Smoky and Blue...

 which mostly airs the programming of WWNC
WWNC
WWNC is a radio station in Asheville, North Carolina. It transmits at 5000 Watts of power. It currently has a News/Talk format and is affiliated with Fox News Radio...

 in Asheville.

History

WHCC was the only radio station in Waynesville for many years. The station has been around since the 1940s when the Fry's owned it. In the 1980s the format was adult contemporary. Later formats included oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 and Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

.

In 1990, WQNS
WQNS
-History:WQNS signed on in the early 70's as WQNS-FM and played "Easy Listening Music". When the station sold, it turned country and was branded Q-105 "Away's Your Country"....

/WHCC owner KAT Communications of Myrtle Beach, South Carolina
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...

 filed for Chapter 11, but the stations were doing well and no changes were planned.

The switch to the current call letters was made around 1998 or 1999, and the station began playing adult standards
Adult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...

 soon after that. By this time Blue Dolphin Communications owned the station.

WMXF, WQNQ and WQNS were purchased by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

 in 2001.
The switch to talk was made in 2008, except for the morning show, which kept standards as part of the programming for a time.

Current Programming

WMXF-AM features a wide variety of local programming. By far, the most popular program on the station is the "Trading Post
Tradio
Tradio is the name given to a type of talk radio show format where listeners call in to buy or sell items. The concept of is analogous to classified ads in local newspapers....

" with host John Roten. Listeners call in live and announce items they have for sale or are looking to buy.

The station also features local sports programming such as Tuscola High School
Tuscola Senior High School
Tuscola High School is a public senior high school located in Waynesville, North Carolina, United States of America about 30 miles west-southwest of Asheville. Tuscola High School succeeded the original Waynesville Township High School during the 1966 consolidation that merged Fines Creek and...

football games.
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