WMUV
Encyclopedia
WMUV is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 located in Brunswick, Georgia
Brunswick, Georgia
Brunswick is the major urban and economic center in southeastern Georgia in the United States. The municipality is located on a harbor near the Atlantic Ocean, approximately 30 miles north of Florida and 70 miles south of South Carolina. Brunswick is bordered on the east by the Atlantic...

, broadcasting to the Jacksonville, Florida
Jacksonville, Florida
Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...

 area on 100.7 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

. The station airs a Classic Country
Classic country
Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...

 music format branded as "Country Legends 100.7".

History

WMUV, whose frequency is licensed to Brunswick, Georgia, began targeting the Jacksonville area in 1965 as WIOI-FM 100.7, in June 1991 as WOKV-FM. Since then they have embraced Contemporary Christian as WBYB (1993-95), classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 as both WWRD (1995-96) and WWRR "Arrow 100.7" (1996-2005), and oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 as WKQL "Kool 100.7" (2005-06). A similar situation occurred in Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

 where KEGL-FM
KEGL-FM
KEGL is a radio station licensed to Fort Worth, Texas, USA. The station broadcasts a mainstream rock music format to the Dallas/Fort Worth Metroplex...

 was an oldies station from 2004 to 2005 before changing to a Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

 format. On October 20, 2006 WKQL became the eighth station in the United States to adopt the rhythmic hot AC
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...

 MOViN'
Movin' (brand)
"Movin'" is a brand name used for a variety of rhythmic AC and top 40 radio stations in numerous broadcast markets in the United States...

format.

On February 18, 2009 at 10am EST, the rhythmic AC format was dropped and the station switched to classic country
Classic country
Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...

as "Country Legends 100.7."

External links

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