WMAS-FM
Encyclopedia
WMAS-FM is currently an Adult Contemporary music formatted radio station
licensed to Springfield, Massachusetts
. In the late 1960's WMAS-FM was an "underground" radio station. Advertising revenue came from the hippie boutiques, head shops, concert venues, and music stores that catered to the counter-cultural youth of the day. This format ended in September 1969 after complaints were made about expletives in a Wild Man Fischer
song. A protest movement, in part organized by the DJs, failed to save the format. From 1971-1973, the station programmed Progressive Rock, as WHVY followed by adult contemporary programing. From 1978-1979, it programmed Disco music then returned to the adult comtemporary format.
While focusing on the Pioneer Valley
of Massachusetts
in its marketing and imaging, the station is easily heard and has listenership in northern Connecticut
as well. The station is owned by Cumulus Media
, and its slogan is "94-7 WMAS, Your Official At Work Station." Its sister station is WHLL ESPN 1450 The Hall, also licensed to Springfield
(and which formerly shared the WMAS callsign with WMAS-FM).
The current line-up of 94.7 WMAS radio personalities is:
The Station GM is Craig Swimm, the Program Director is Rob Anthony, the Production Director is Brett Provo, and the Promotions Director is Lucie Grondin.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Springfield, Massachusetts
Springfield, Massachusetts
Springfield is the most populous city in Western New England, and the seat of Hampden County, Massachusetts, United States. Springfield sits on the eastern bank of the Connecticut River near its confluence with three rivers; the western Westfield River, the eastern Chicopee River, and the eastern...
. In the late 1960's WMAS-FM was an "underground" radio station. Advertising revenue came from the hippie boutiques, head shops, concert venues, and music stores that catered to the counter-cultural youth of the day. This format ended in September 1969 after complaints were made about expletives in a Wild Man Fischer
Wild Man Fischer
Larry Wayne Fischer , better known as Wild Man Fischer, was an American songwriter in the outsider genre. He was notable for being responsible for Rhino Records' first release, Go To Rhino Records...
song. A protest movement, in part organized by the DJs, failed to save the format. From 1971-1973, the station programmed Progressive Rock, as WHVY followed by adult contemporary programing. From 1978-1979, it programmed Disco music then returned to the adult comtemporary format.
While focusing on the Pioneer Valley
Pioneer Valley
The Pioneer Valley is the colloquial name for the U.S. Commonwealth of Massachusetts's portion of the Connecticut River Valley. The Pioneer Valley consists of three counties in Massachusetts which collectively feature much of New England's most fertile farmland...
of Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
in its marketing and imaging, the station is easily heard and has listenership in northern Connecticut
Connecticut
Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...
as well. The station is owned by Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
, and its slogan is "94-7 WMAS, Your Official At Work Station." Its sister station is WHLL ESPN 1450 The Hall, also licensed to Springfield
Springfield, Massachusetts
Springfield is the most populous city in Western New England, and the seat of Hampden County, Massachusetts, United States. Springfield sits on the eastern bank of the Connecticut River near its confluence with three rivers; the western Westfield River, the eastern Chicopee River, and the eastern...
(and which formerly shared the WMAS callsign with WMAS-FM).
The current line-up of 94.7 WMAS radio personalities is:
- Chris Kellogg/The Kellogg Krew Morning ShowChris KelloggChris Kellogg is an American morning radio host, and a voiceover talent.- Early life and family background :Kellogg grew up in Suffield, Connecticut, and moved to eight different states hosting radio morning shows. He attended Suffield High School and graduated before being accepted a place at...
- Dina McMahon/The Kellogg Krew Morning Show
- Lopez/The Kellogg Krew Morning Show
- Rob Anthony/Middays
- Brett Provo/Afternoons
- Drew Hastings/Evenings
The Station GM is Craig Swimm, the Program Director is Rob Anthony, the Production Director is Brett Provo, and the Promotions Director is Lucie Grondin.