WMAG
Encyclopedia
WMAG is an adult contemporary music formatted radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to High Point, North Carolina
High Point, North Carolina
High Point is a city located in the Piedmont Triad region of North Carolina. As of 2010 the city had a total population of 104,371, according to the US Census Bureau. High Point is currently the eighth-largest municipality in North Carolina....

 and serves the Piedmont Triad
Piedmont Triad
The Piedmont Triad, or Triad, is a north-central region of the U.S. state of North Carolina that consists of the area within and surrounding the three major cities of Greensboro, Winston-Salem, and High Point. This close group or "triad" of cities lies in the Piedmont geographical region of the...

 region, including Greensboro
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

 and Winston-Salem
Winston-Salem, North Carolina
Winston-Salem is a city in the U.S. state of North Carolina, with a 2010 population of 229,617. Winston-Salem is the county seat and largest city of Forsyth County and the fourth-largest city in the state. Winston-Salem is the second largest municipality in the Piedmont Triad region and is home to...

. The Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

 outlet broadcasts at 99.5 MHz with an ERP of 100 kW.

History

The precursor to this station signed on in the late 1940s as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR
WMFR
WMFR is a radio station broadcasting a sports radio format. Licensed to High Point, North Carolina, USA, the station serves the Piedmont Triad area. The station is currently owned by Curtis Media Group and features programing from ESPN Radio.-History:WMFR signed on October 15, 1935 by the Lambeth...

 (We Make Furniture Right) or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5.

In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5". During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB
WVBZ
WVBZ , known as "The Buzz", is an active rock radio station licensed to High Point, North Carolina, that serves the Piedmont Triad region, including Greensboro and Winston Salem. The Clear Channel Communications outlet broadcasts at 100.3 MHz with an ERP of 100 kW.-History:This station...

 and WMQX. In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Their original transmitter, still used by 1230 WMFR, is visible atop The Radio Building on Main St in downtown High Point.

WMAG's massive signal can be received as far as Hickory, NC to the west; Raleigh, NC to the east; Fayetteville, NC and Charlotte, NC to the south; and past Martinsville, VA to the north.

At the end of 2009, Bill Flynn ended a 26-year career as WMAG morning host when he moved to WPTI
WPTI
WRKA is a radio station broadcasting a Classic Country music format. Licensed to Louisville, Kentucky, USA, the station serves the greater Louisville area. The station is currently owned by Cox Radio, Inc.-History:...

.

After the local classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

 station WTHZ "Majic 94.1" switched to a contemporary Christian format, WMAG brought back the "Magic" name and added more 70s and 80s music in effort to gain some of the former WTHZ listeners.

External links

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