WLTO
Encyclopedia
WLTO, also known as HOT102, is a Rhythmic Top 40 outlet serving the Lexington
radio market. It is owned by Cumulus Media
.
outlet with the call letters WCKU (U102), but by the early 1994 they would flip to Classic Rock as WLRO, only to switch directions to oldies as WLTO. In 2001, the station flipped to classic country as "US 102." The WLTO calls remained on the station.
But that would all change in August 2004 when it they flipped to mainstream Top 40, but would later evolved into a Rhythmic Top 40 direction. Although WLTO uses the slogan "All The Hits," its playlist is heavily focused on broad-based Rhythmic Contemporary
hits. Their major competition is urban contemporary WBTF
and Top 40 Mainstream WLKT
. It is the home to Kidd Kraddick In the Morning
for Central Kentucky.
Lexington, Kentucky
Lexington is the second-largest city in Kentucky and the 63rd largest in the US. Known as the "Thoroughbred City" and the "Horse Capital of the World", it is located in the heart of Kentucky's Bluegrass region...
radio market. It is owned by Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
.
History
WLTO originally signed on the air in 1988 as a Urban ContemporaryUrban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
outlet with the call letters WCKU (U102), but by the early 1994 they would flip to Classic Rock as WLRO, only to switch directions to oldies as WLTO. In 2001, the station flipped to classic country as "US 102." The WLTO calls remained on the station.
But that would all change in August 2004 when it they flipped to mainstream Top 40, but would later evolved into a Rhythmic Top 40 direction. Although WLTO uses the slogan "All The Hits," its playlist is heavily focused on broad-based Rhythmic Contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
hits. Their major competition is urban contemporary WBTF
WBTF
WBTF, also known as 107.9 The Beat, is an Urban Contemporary outlet serving the Lexington radio market. It is owned by L.M. Communications....
and Top 40 Mainstream WLKT
WLKT
WLKT, also known as 104.5 The Cat, is a Mainstream Top 40 station broadcasting in Lexington, Kentucky. It is owned by Clear Channel Communications. It specializes in Pop music, some Rock and some Hip Hop product...
. It is the home to Kidd Kraddick In the Morning
Kidd Kraddick
Kidd Kraddick is an American radio host. His nationally-syndicated morning radio show, Kidd Kraddick in the Morning, is based in Las Colinas, Texas, in Irving, a suburb of Dallas, and airs throughout the United States, syndicated by Kraddick's company, Yea Network.-Early life:Kraddick was born on...
for Central Kentucky.