WLKB is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a contemporary Christian format. Licensed to Bay City, Michigan

Bay City, Michigan

Bay City is a city in the U.S. state of Michigan located near the base of the Saginaw Bay on Lake Huron. As of the 2010 census, the city's population was 34,932, and is the principal city of the Bay City Metropolitan Statistical Area, which is included in the Saginaw-Bay City-Saginaw Township North...

, it is a member of the K-LOVE

K-LOVE

K-LOVE is a Contemporary Christian music radio programming service in the United States operated by the Educational Media Foundation. As of January 2011, K-LOVE's programming is carried on over 440 FM stations and translators in 45 states. K-LOVE claims an audience of 250,000 people each week via...

 radio network. The station's signal reaches from the West Branch

West Branch, Michigan

West Branch is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 1,926. It is the county seat of Ogemaw County. The city is located within West Branch Township, but is politically independent.-History:...

 area southward to north of Flint

Flint, Michigan

Flint is a city in the U.S. state of Michigan and is located along the Flint River, northwest of Detroit. The U.S. Census Bureau reports the 2010 population to be placed at 102,434, making Flint the seventh largest city in Michigan. It is the county seat of Genesee County which lies in the...

 and westward to Mount Pleasant

Mount Pleasant, Michigan

Mount Pleasant is a city in the U.S. state of Michigan and the county seat of Isabella County. As of the 2000 census, the city population was 25,946. The 2008 census estimate places the population at 26,675....

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The station began broadcasting in July 1993 as "The Rock" WTRK, a locally-originating Christian CHR/Rock station. The station was popular in local ratings due to providing an edgier-styled Christian music format not available elsewhere in the area at the time. Sundays included some public affairs programming (including polka music and black gospel). With only 2,000 watts of power, however, the station's signal did not reach far outside of Bay City.

WTRK dropped local programming in 2004 to affiliate with Educational Media Foundation

Educational Media Foundation

Educational Media Foundation is a not-for-profit organization that operates the K-LOVE and Air 1 radio networks. EMF is based in Rocklin, California....

's Air 1

Air 1

Air1 is a Christian music radio network in the United States, operated by the non-profit organization EMF Broadcasting. Air 1 is essentially a Top-40 station with Christian Music - so many of the rules that commercial Top-40 stations use for musical rotation apply.-History:In 1986, KLRD began...

 format. Two years later, EMF purchased the station outright and began the process of upgrading WTRK's signal from 2,000 to 50,000 watts. In December 2006, WTRK swapped programming and calls with K-Love sister station WLKB 90.9 FM licensed to Freeland, Michigan

Freeland, Michigan

Freeland is an unincorporated community in Tittabawassee Township, Saginaw County of the U.S. state of Michigan. It is also a census-designated place for statistical purposes and without any legal status as an incorporated municipality. As of the 2000 census, the CDP population was 5,147. The...

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