WLDC-AM
Encyclopedia
WLDC-AM was an AM carrier current
Carrier current
Carrier current is a method of low power AM radio transmission that uses the AC electrical system of a building to propagate a medium frequency, AM signal to a relatively small area, such as a building or a group of buildings...

 station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 based in New Orleans, Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...

 serving the Loyola University New Orleans
Loyola University New Orleans
Loyola University New Orleans is a private, co-educational and Jesuit university located in New Orleans, Louisiana, United States. Originally established as Loyola College in 1904, the institution was chartered as a university in 1912. It bears the name of the Jesuit patron, Saint Ignatius of Loyola...

 campus as a progressive
Progressive rock (radio format)
Progressive rock is a radio station programming format that prospered in the late 1960s and 1970s, in which the disc jockeys are given wide latitude in what they may play, similar to the freeform format but with the proviso that some kind of rock music is almost always what is played...

-formatted station, airing Adult Contemporary and Top 40 formats. WLDC-AM also aired news produced from its newsroom, live Loyola Wolfpack games, and during the station’s third relaunch was affiliated with the ABC Radio Network, which provided its American Information Network service. The station was run by the university’s Department of Communications from August 1968 - 1977, and went back on the air on February 4, 1980 - 1996. In 2008, Crescent City Radio
Crescent City Radio
Crescent City Radio is an internet radio station based in New Orleans, Louisiana serving Metropolitan New Orleans and southern Mississippi as well as all of the United States and the world through its internet presence as a Freeform radio station with a diverse offering of locally produced...

 would go online and broadcast from WLDC-AM’s former studios as the university’s radio station under the College of Music and Fine Arts.

History

History of WWL-AM through Crescent City Radio

At the same time Loyola University New Orleans operated and owned WWL-AM, the university’s first student-run radio station began broadcasting as an AM Carrier-current station as WVSU-AM in 1959. The station was relaunched as WOLF-AM at the end of the spring semester in May 1966, in honor of the university’s mascot, the wolfpack. During the fall semenster’s start in August 1968, the student-run station changed call letters to WLDC-AM, with studios in the lower level of the university’s Danna Center and with a larger operational staff, which included a news operation and live broadcasts of Loyola Wolfpack games. The station went silent near 1977, with a relaunch of the station near the start of the spring semester on February 4, 1980. In 1986, WLDC-AM and WLDC-TV moved to their new studios in the Communication/Music Complex on the forth floor with several professional television studios for WLDC-TV, a newsroom, control rooms, and recording booths, for WLDC-AM. In 1996, WLDC-AM and WLDC-TV still under the Department of Communications, go off the air due to institutional eliminations in Pathways, eliminating broadcasting at the university.

News Operation

When the station changed call leters in 1968 to WLDC-AM, that station ran a newsroom and broadcasted live Loyola Wolfpack games.
During the station’s third relaunch in 1980, WLDC-AM was afilliated with the ABC Radio Network and aired the American Contemporary Network’s news bulletins from the American Information Network along with originally produced cultural news bulletins from its newsroom.
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