WKIM
Encyclopedia
WKIM is a news/talk
formatted radio station
licensed
to Munford, Tennessee
and serving the Memphis
area. It is owned by Cumulus Media
.
The station was originally located in Kennett, Missouri
, and used the call sign KTMO prior to its move-in in 2001. The station then would target Memphis with a Smooth Jazz format as Smooth Jazz 98.9 WJZN. In November 2004 the station changed to a Rhythmic Contemporary format as WMPW, putting it in direct competition with rivals Urban
WHRK
, fellow Rhythmic Contemporary Hit KXHT
and Mainstream Top 40 rival WHBQ-FM
. On September 15, 2006
they would become 98.9 Kim FM with an adult hits
format under new call letters of WKIM. After several books of substandard ratings and programming, the station abruptly flipped formats to hot AC about more than a year later. The change was still unsuccessful at the station, and on March 31, 2010
, the format was flipped 90's hits as Gen X 98.9. As of September 26, 2010, the station has added some current hits, making it a 1990s/hot AC hybrid format reminiscent of The Pulse (Sirius XM) before the Sirius/XM Radio merger in 2009.
On April 25, 2011, the station flipped formats to news/talk, branded as "News/Talk 98.9".
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...
formatted radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
to Munford, Tennessee
Munford, Tennessee
Munford is a city in Tipton County, Tennessee, United States. The population was 4,708 at the 2000 census, when it was listed as a town.-Geography:Munford is located at ....
and serving the Memphis
Memphis, Tennessee
Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
area. It is owned by Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
.
History
Kennett, Missouri
Kennett is a city in Dunklin County, Missouri, United States. The population was 11,260 at the 2000 census, but a 2008 estimate indicates a 4.9% decrease in population to 10,707. Kennett is the county seat of Dunklin County...
, and used the call sign KTMO prior to its move-in in 2001. The station then would target Memphis with a Smooth Jazz format as Smooth Jazz 98.9 WJZN. In November 2004 the station changed to a Rhythmic Contemporary format as WMPW, putting it in direct competition with rivals Urban
Mainstream Urban
Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...
WHRK
WHRK
WHRK is a Mainstream Urban station owned by Clear Channel Communications. It is licensed to Memphis, and it broadcasts at 97.1 MHz frequency.-History:...
, fellow Rhythmic Contemporary Hit KXHT
KXHT
KXHT is a Hip-Hop station licensed to Marion, Arkansas and serves the Memphis, Tennessee, area. The Flinn Broadcasting outlet operates at 107.1 MHz with an ERP of 2.75 kW.-History:...
and Mainstream Top 40 rival WHBQ-FM
WHBQ-FM
WHBQ-FM and its simulcast, WIVG, are a pair of Memphis, Tennessee, USA-based radio stations broadcasting a top 40 musical format. WHBQ's main antenna is in Cordova, Tennessee covering the central and northern portions of the Memphis area, while WIVG's antenna is based in Tunica, Mississippi, where...
. On September 15, 2006
2006 in radio
The year 2006 saw a number of significant events in radio broadcasting.-Events:*January 3 - The BJ Shea Morning Experience switches to KISW in Seattle, Washington, from the former FM Talk station KKWF....
they would become 98.9 Kim FM with an adult hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
format under new call letters of WKIM. After several books of substandard ratings and programming, the station abruptly flipped formats to hot AC about more than a year later. The change was still unsuccessful at the station, and on March 31, 2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....
, the format was flipped 90's hits as Gen X 98.9. As of September 26, 2010, the station has added some current hits, making it a 1990s/hot AC hybrid format reminiscent of The Pulse (Sirius XM) before the Sirius/XM Radio merger in 2009.
On April 25, 2011, the station flipped formats to news/talk, branded as "News/Talk 98.9".