WJXR 92.1 FM is a U.S.

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 radio station located in Macclenny, Florida

Macclenny, Florida

Macclenny is a city in Baker County, Florida, United States. The population was 4,459 at the 2000 census. It is the county seat of Baker County. As of 2010, the population recorded by the U.S...

 in Baker County

Baker County, Florida

Baker County is a county located in the U.S. state of Florida. As of 2000, the population was 22,259. The U.S. Census Bureau 2008 estimate for the county is 26,164 . Its county seat is Macclenny, Florida. While primarily rural, the county is included in the Jacksonville Metropolitan Area.-...

, with two additional offices in Jacksonville

Jacksonville, Florida

Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...

. The bulk of the station's airtime is devoted to the Bargain Channel Program, which consists of broadcasting cut-rate prices on a wide variety of items, similar to the "Trading Post

Tradio

Tradio is the name given to a type of talk radio show format where listeners call in to buy or sell items. The concept of is analogous to classified ads in local newspapers....

"-type programs that was the genesis of cable shopping channels like the Home Shopping Network

Home Shopping Network

Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...

. The station was purchased in 1985 by Sarah and Greg Perich and was converted soon thereafter to a larger, more bargain-oriented format.

Popularity

The Bargain Channel's popularity rests, in part, in the idiosyncrasies of the hosts and the matchless scope of the items being sold. For example, the Bargain Channel has marketed large quantities of batteries

Battery (electricity)

An electrical battery is one or more electrochemical cells that convert stored chemical energy into electrical energy. Since the invention of the first battery in 1800 by Alessandro Volta and especially since the technically improved Daniell cell in 1836, batteries have become a common power...

, "miscellaneous" meats, tiger's eye

Tiger's eye

Tiger's eye is a chatoyant gemstone that is usually a metamorphic rock that is a golden to red-brown color, with a silky luster. A member of the quartz group, it is a classic example of pseudomorphous replacement by silica of fibrous crocidolite...

 men's rings, and burlap

Burlap

Hessian , or burlap in the US, is a woven fabric usually made from skin of the jute plant or sisal fibres, or may be combined with other vegetable fibres to make rope, nets, and similar products...

sacks. Many of the products on WJXR are sold in seemingly randomly matched packages, such as 4 packs of miscellaneous chicken combined with a 2 person vacation to either Disney World or Sea World for only $109. These packages are known as "deals". Callers will often purchase items by saying "I want two deals of them batteries" or "can I get two deals of the pizza pans??"

Trivia

• WJXR's call letters stand for "Jacksonville Radio."

• The station's call letters are often used by hosts to greet callers. Due to their often thick Southern dialect, hosts habitually pronounce the letters as the now-signature "Dubjexar?". Another popular caller greeting is "Welcome to the Bargain Channel," with "tothebarginchannel" slurred together in a humorous fashion.

• WJXR used to have a country format, and had the slogan "Shark Country." The station logo was a shark dressed as a cowboy.

• A mascot, a chihuahua named Delia Diamonique, used to appear at remote broadcasts.