WIXX-FM
Encyclopedia
WIXX is a Top 40 (CHR)
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 formatted radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to Green Bay, Wisconsin
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...

, that serves the Green Bay
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...

 and Appleton
Appleton, Wisconsin
Appleton is a city in Outagamie, Calumet, and Winnebago Counties in the U.S. state of Wisconsin. It is situated on the Fox River, 30 miles southwest of Green Bay and 100 miles north of Milwaukee. Appleton is the county seat of Outagamie County. The population was 78,086 at the 2010 census...

-Oshkosh
Oshkosh, Wisconsin
As of the census of 2000, there were 62,916 people, 24,082 households, and 13,654 families residing in the city. The population density was 2,662.2 people per square mile . There were 25,420 housing units at an average density of 1,075.6 per square mile...

 areas. WIXX's main competition is WKSZ
WKSZ
WKSZ is a Top 40 formatted radio station licensed to De Pere, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas. The station is owned by Woodward Communications.-History:...

. WIXX also broadcasts Green Bay Packers
Green Bay Packers
The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference in the National Football League . The Packers are the current NFL champions...

 football games through the Packers Radio Network
Packers Radio Network
The Packers Radio Network is a broadcast radio network and the official radio broadcaster of the Green Bay Packers football team. The network's flagship is Journal Communications' WTMJ in Milwaukee, Wisconsin, which has broadcast the games since November 24, 1929...

.

WIXX is owned and operated by Wausau, Wisconsin
Wausau, Wisconsin
Wausau is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city. The city is adjacent to the town of Wausau.According to the 2000 census, Wausau had a population of 38,426 people...

-based Midwest Communications
Midwest Communications
Midwest Communications, Inc. consists of Midwest Communications, Inc. and WRIG, Inc., which collectively own forty-six radio stations. The Company got its start in Wausau, Wisconsin, with WRIG, Inc. and the acquisition by the D.E. Wright family of a 1400 kHz, 250 watt AM facility from the...

, which owns six other radio stations in Northeast Wisconsin. The station's studios are located on Bellevue St. in the Green Bay suburb of Bellevue
Bellevue, Wisconsin
Bellevue is a village in Brown County, Wisconsin, United States. It was a town until incorporating as a village on February 14, 2003. The population of the area that became the village was 11,828 in 2000...

.

WIXX's transmitter
Transmitter
In electronics and telecommunications a transmitter or radio transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating...

 is located in the town of Ledgeview
Ledgeview, Wisconsin
Ledgeview is a town in Brown County in the U.S. state of Wisconsin. The population was 3,363 at the 2000 census. The unincorporated communities of Kolb and Pine Grove are located in the town.-Geography:...

, on Scray's Hill, at a shared site with WBAY-TV
WBAY-TV
WBAY-TV is the ABC television affiliate in Green Bay, Wisconsin, broadcasting on UHF digital channel 23 from a transmitter located in the town of Ledgeview, Wisconsin, and master control based in its building in downtown Green Bay...

, WPNE-TV, and WPNE
WPNE (FM)
WPNE is a radio station licensed to Green Bay, Wisconsin. The station is part of Wisconsin Public Radio , and airs WPR's "NPR News and Classical Network", consisting of classical music and news and talk programming....

. WIXX was named the 2007 Station of the Year in the CHR/Top 40 category for market size 101 at the national Radio & Records convention.

Midwest Communications also voicetracks several WIXX personalities on WTBX-FM
WTBX-FM
WTBX is a U.S. radio station in Hibbing, Minnesota, serving the Iron Range region. The station is owned by Midwest Communications and airs a hybrid format of Hot AC and Modern AC. In 2008 the station began leaning Adult Top 40 during the evening hours with the addition of tracks topping CHR...

 in Hibbing, Minnesota
Hibbing, Minnesota
Hibbing is a city in Saint Louis County, Minnesota, United States. The population was 16,361 at the 2010 census. The city was built on the rich iron ore of the Mesabi Iron Range. At the edge of town is the largest open-pit iron mine in the world. U.S...

, KDWZ in Duluth, Minnesota
Duluth, Minnesota
Duluth is a port city in the U.S. state of Minnesota and is the county seat of Saint Louis County. The fourth largest city in Minnesota, Duluth had a total population of 86,265 in the 2010 census. Duluth is also the second largest city that is located on Lake Superior after Thunder Bay, Ontario,...

, WRQE in Appleton, Wisconsin
Appleton, Wisconsin
Appleton is a city in Outagamie, Calumet, and Winnebago Counties in the U.S. state of Wisconsin. It is situated on the Fox River, 30 miles southwest of Green Bay and 100 miles north of Milwaukee. Appleton is the county seat of Outagamie County. The population was 78,086 at the 2010 census...

 and WXER
WXER
WXER is a Hot AC FM radio station broadcasting on 104.5 MHz in Sheboygan County, Wisconsin, which is owned by Midwest Communications. The station is licensed to the city of Plymouth and broadcasts from a tower southwest of the city....

 Sheboygan, Wisconsin
Sheboygan, Wisconsin
-Airport:Sheboygan is served by the Sheboygan County Memorial Airport, which is located several miles from the city.-Roads:Interstate 43 is the primary north-south transportation route into Sheboygan, and forms the west boundary of the city. U.S...

. WTBX is on a Hot AC format, WXER is Top 40 (CHR)
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 like WIXX, KDWZ and WRQE are Classic Rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

.

History

The station, with the original call letters WBAY-FM, was the FM radio outlet for the Norbertine Fathers of De Pere along with WBAY-TV
WBAY-TV
WBAY-TV is the ABC television affiliate in Green Bay, Wisconsin, broadcasting on UHF digital channel 23 from a transmitter located in the town of Ledgeview, Wisconsin, and master control based in its building in downtown Green Bay...

 and WBAY-AM (later WGEE-AM, now WTAQ). When the order sold its broadcast holdings, the radio stations were sold to what would become Midwest Communications
Midwest Communications
Midwest Communications, Inc. consists of Midwest Communications, Inc. and WRIG, Inc., which collectively own forty-six radio stations. The Company got its start in Wausau, Wisconsin, with WRIG, Inc. and the acquisition by the D.E. Wright family of a 1400 kHz, 250 watt AM facility from the...

 and the current call letters were adopted. The FM station, which had broadcast easy listening music in the 1960s before becoming an album-oriented rock
Album-oriented rock
Album-oriented rock is an American FM radio format focusing on album tracks by rock artists.-Music played:Most radio formats are based on a select, tight rotation of hit singles...

 station, was switched to automated Top 40 in 1977, but later switched back to live announcers. The station's current linup includes "Murphy in the Morning" with John Maino and Katie (5AM-9AM), Otis Day (9AM-1PM), Corey Carter (1PM-2PM), Average Joe (2PM-6PM), Tommy Fox (6PM-11PM) and Jess (11PM-5AM), along with several fill-ins on weekends.

For many years WIXX's studios remained in the WBAY Building in downtown Green Bay along with WTAQ, despite break-up of common ownership between the TV and radio stations decades ago. In 2008 the station, along with their six sister stations, moved into a new facility located adjacent to the WNFL transmitter facility.

WIXX is unique in the fact that it consistently has been rated within the top three radio stations (many times number one) in both Green Bay
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...

 and Appleton
Appleton, Wisconsin
Appleton is a city in Outagamie, Calumet, and Winnebago Counties in the U.S. state of Wisconsin. It is situated on the Fox River, 30 miles southwest of Green Bay and 100 miles north of Milwaukee. Appleton is the county seat of Outagamie County. The population was 78,086 at the 2010 census...

 throughout the 1990s and 2000s, according to Arbitron
Arbitron
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...

. For a long time the station identification began with One of America's great radio stations, and is nicknamed as "The Big One" (in reference of its large coverage area) within the radio industry
Radio industry
The "radio industry" is a generic term for any companies or public service providers who are involved with the broadcast of radio stations or ancillary services.Radio broadcasters can be broken into at least two different groups:...

. The station's strong signal frequently can be received as far north as the Upper Peninsula of Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

 and as far south as Milwaukee
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

. It is not uncommon for WIXX to show up in Arbitron ratings in some distant radio markets.

WIXX is one of 118 radio stations monitored by Nielsen Broadcast Data Systems
Nielsen Broadcast Data Systems
Nielsen Broadcast Data Systems, better known as BDS, is a service that tracks monitored radio, television and internet airplay of songs based on the number of spins and detections...

 as part of the R&R
R&R
R&R may refer to:* R&R , a music trade magazine* R&R , acronym for Rest and Recuperation* "R&R" , an episode of the science fiction TV show*R&R , a fictional nightclub in EastEnders...

 Top 40/CHR panel. Unlike most other Top 40 stations, WIXX has a modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 component to the music mix.

WIXX's Weather updates are provided by the FOX 11 Severe Weather Lab at WLUK-TV
WLUK-TV
WLUK-TV is the Fox-affiliated television station for the Fox River Valley area and Northeastern Wisconsin. Licensed to Green Bay, Wisconsin, the station broadcasts a high definition digital signal on VHF channel 11 from a transmitter on Scray's Hill in Ledgeview; the station also broadcasts in...

.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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