WISE is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting an All Sports format

Radio format

A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...

. Licensed to Asheville, North Carolina

Asheville, North Carolina

Asheville is a city in and the county seat of Buncombe County, North Carolina, United States. It is the largest city in Western North Carolina, and the 11th largest city in North Carolina. The City is home to the United States National Climatic Data Center , which is the world's largest active...

, USA, it serves the Asheville area. The station is currently owned by Saga Communications Of North Carolina.

The station is an affiliate of the Atlanta Braves

Atlanta Braves

The Atlanta Braves are a professional baseball club based in Atlanta, Georgia. The Braves are a member of the Eastern Division of Major League Baseball's National League. The Braves have played in Turner Field since 1997....

 radio network, the largest radio affiliate network in Major League Baseball

Major League Baseball

Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

.

History

For many years, WISE was a Top 40 radio station. In the 1980s, the station switched to adult standards

Adult standards

Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...

, with most of the music coming from Stardust

Timeless (radio network)

Timeless was a 24-hour satellite music service of Citadel Media . It has distributed a mix of soft oldies and adult standards to radio stations around the USA...

, an ABC Radio satellite format.

Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina

Charleston, South Carolina

Charleston is the second largest city in the U.S. state of South Carolina. It was made the county seat of Charleston County in 1901 when Charleston County was founded. The city's original name was Charles Towne in 1670, and it moved to its present location from a location on the west bank of the...

, bought WISE and WOXL-FM

WOXL-FM

WOXL-FM is a radio station licensed to Biltmore Forest, North Carolina, USA, the station serves the Asheville area and broadcasts an adult contemporary music format...

, along with the stations' building on Lookout Road. Hal Green was general manager, as well as WOXL's operations manager.

WISE gradually began adding talk shows in the early-2000s, eventually switching to talk radio

Talk radio

Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

full time, and finally sports talk.

External links

• WISE official website