WFRG
Encyclopedia
WFRG-FM is a country music
radio station
. It bills itself as "The Best And Most Country" and broadcasts to the Utica, New York
market.
in this format. In its later years, the name was changed to back to KG-104. Their market leading status would not last though. In 1989, now-sister station WLZW
switched to an Adult Contemporary format, and toppled KG-104 from its market-leader status. Soon afterward, WKGW assumed the classic rock format and call letters of WKFM. These were formerly heard in the Syracuse market on 104.7 FM, which had just changed to country formatted B104.7
.
The country music format now heard on Big Frog 104 actually began on 96.1 FM as 96 Frog. As part of an "April Fool's Day" gimmick, 96 FROG swapped frequencies with then-WKFM the day. The improved signal strength was so popular that, following the bankruptcy and shutdown of WKFM, the station applied for a frequency re-assignment and became Big Frog 104.
WFRG was previously owned by Forever Broadcasting (hence the Big Frog
branding) but was sold to Regent Broadcasting (now Townsquare Media) in August 1999.
, Retro Country USA, American Country Countdown
and Lia Weeknights 7 - Mid.
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
. It bills itself as "The Best And Most Country" and broadcasts to the Utica, New York
Utica, New York
Utica is a city in and the county seat of Oneida County, New York, United States. The population was 62,235 at the 2010 census, an increase of 2.6% from the 2000 census....
market.
History
104.3 FM in Utica signed on the air as WKGW, with an Adult Contemporary format and the name KG-104 then Magic 104. For many years, they were the market leading AC station, outlasting competitor WUUUWUMX
WUMX is a radio station broadcasting a Hot Adult Contemporary format. Licensed to Rome, New York, USA, the station serves the Utica, Rome New York area. The station is currently owned by Galaxy Utica Licensee LLC, the Utica division of Galaxy Communications...
in this format. In its later years, the name was changed to back to KG-104. Their market leading status would not last though. In 1989, now-sister station WLZW
WLZW
WLZW is an Adult Contemporary radio station in Utica, New York formerly owned byRegent Broadcasting, currently owned by Townsquare Media.-History:The station ran a Beautiful Music format under the call letters WIBQ until abruptly...
switched to an Adult Contemporary format, and toppled KG-104 from its market-leader status. Soon afterward, WKGW assumed the classic rock format and call letters of WKFM. These were formerly heard in the Syracuse market on 104.7 FM, which had just changed to country formatted B104.7
WBBS
WBBS is a Country music formatted radio station serving the Syracuse area. The Clear Channel Communications outlet broadcasts at 104.7 MHz with an ERP of 50 kW and is licensed to Fulton, New York.-History:...
.
The country music format now heard on Big Frog 104 actually began on 96.1 FM as 96 Frog. As part of an "April Fool's Day" gimmick, 96 FROG swapped frequencies with then-WKFM the day. The improved signal strength was so popular that, following the bankruptcy and shutdown of WKFM, the station applied for a frequency re-assignment and became Big Frog 104.
WFRG was previously owned by Forever Broadcasting (hence the Big Frog
Froggy (brand)
Froggy is a brand name radio format used for a variety of radio stations in numerous broadcast markets in the United States, most of which are country music formatted stations, with a few playing adult contemporary. Froggy is a brand name radio format used for a variety of radio stations in...
branding) but was sold to Regent Broadcasting (now Townsquare Media) in August 1999.
Programming
In addition to the frog-themed local jocks used in most Froggy stations, WFRG also airs the syndicated programs Danny WrightDanny Wright
Danny Wright is a Seattle, Washington-based radio personality,The majority of his career and success was in the Cleveland, Ohio market, most notably at WGCL, where he was a Top-40 disc jockey known as "Dancin' Danny Wright." He departed WGCL when the station was sold by GCC Communications to...
, Retro Country USA, American Country Countdown
American Country Countdown
American Country Countdown, also known as ACC or American Country Countdown with Kix Brooks, is an internationally syndicated radio program which counts down the top 30 country songs of the previous week, from No. 30 to No. 1, according to the Mediabase country chart...
and Lia Weeknights 7 - Mid.