WEMX-FM
Encyclopedia
WEMX is a radio station
serving the Baton Rouge
area. The Cumulus Media
station broadcasts with an ERP
of 100 kW and is licensed to Kentwood, Louisiana.
WEMX broadcasts a Urban Contemporary
music format.
The station was assigned the WEMX call sign
by the Federal Communications Commission
on November 1, 1996.
before moving into Baton Rouge in 1993 as a country music
outlet (as WYCT and later as WEMX), flipped to R&B/Hip-Hop on January 1, 1997. The WEMX calls and Max 94.1 handle is a holdover from its former format. Their current slogan is "#1 For Hip-Hop And R&B!"
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
serving the Baton Rouge
Baton Rouge, Louisiana
Baton Rouge is the capital of the U.S. state of Louisiana. It is located in East Baton Rouge Parish and is the second-largest city in the state.Baton Rouge is a major industrial, petrochemical, medical, and research center of the American South...
area. The Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
station broadcasts with an ERP
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
of 100 kW and is licensed to Kentwood, Louisiana.
WEMX broadcasts a Urban Contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
music format.
The station was assigned the WEMX call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...
by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
on November 1, 1996.
History
The station, which originally served McComb, MississippiMcComb, Mississippi
McComb is a city in Pike County, Mississippi, United States, about south of Jackson. As of the 2010 census, the city had a total population of 13,644. It is the principal city of the McComb, Mississippi, Micropolitan Statistical Area...
before moving into Baton Rouge in 1993 as a country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
outlet (as WYCT and later as WEMX), flipped to R&B/Hip-Hop on January 1, 1997. The WEMX calls and Max 94.1 handle is a holdover from its former format. Their current slogan is "#1 For Hip-Hop And R&B!"