WECR-FM is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Adult Contemporary format. Licensed to Beech Mountain, North Carolina

Beech Mountain, North Carolina

For the geographical feature, see Beech MountainBeech Mountain is the highest town east of the Rocky Mountains, located in both Avery and Watauga counties in the U.S. state of North Carolina. The population was 310 at the 2000 census...

, USA. The station is currently owned by Curtis Media Group

Curtis Media Group

Curtis Media Group is a broadcast media company based in Raleigh, North Carolina, USA. The company owns and operates several North Carolina radio stations and four radio networks.-AM:*WPTF 680 AM *WQDR 570 AM...

 and features programing from CBS Radio

CBS Radio

CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

.

History

After buying WJTP in 1996, Steve Rondinaro's Rondinaro Broadcasting changed that stations's call letters to WECR

WECR (AM)

WECR is a radio station broadcasting asouthern gospel format. Licensed to Newland, NC, USA, it serves the Boone, NC area. The station is currently owned by Curtis Media Group. WECR broadcasts during the daytime only.-History:...

 and started WECR-FM, along with buying WXIT

WXIT

WXIT is a radio station that broadcasts in a News Talk Information format. Licensed to Blowing Rock, North Carolina, USA. The station is currently owned by Curtis Media Group and features programing from CBS Radio, Westwood One and Jones Radio Network.-History:After buying WJTP in 1996 and...

.

In 2003 the stations were sold to Aisling Broadcasting (Jonathon Hoffman, managing member)
for $2.2 million.

This added to Aisling's holdings since they had also purchased in September 2003 (from Highland Communications) WATA

WATA

WATA is a radio station broadcasting a News Talk Information format. Licensed to Boone, North Carolina, USA. The station is currently owned by Aisling Broadcasting of Banner Elk, LLC and features programing from MRN Radio, PRN Radio, Jones Media, ISP, ABC Radio and Westwood One.The station...

 & WZJS

WZJS

WZJS is a radio station broadcasting an Oldies format. Licensed to Banner Elk, North Carolina, USA, it serves the Banner Elk area. The station is currently owned by Curtis Media Group.-History:...

 for a price of $2.2 million, and WMMY

WMMY

WMMY is a radio station broadcasting a country music format. Licensed to Jefferson, North Carolina, USA, the station broadcasts from studios on Blowing Rock Road in Boone, North Carolina and serves the counties of Watauga, Ashe, Avery, Alleghany, Wilkes, Catawba and Caldwell in northwestern North...

(from Dale Hendrix) in 2004 for $1.58 million.

Aisling went into receivership

Receivership

In law, receivership is the situation in which an institution or enterprise is being held by a receiver, a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights." The receivership remedy is an equitable remedy that emerged in...

 and George Reed of Media Services Group was appointed to manage the stations until a buyer was found. Later in the year, Curtis Media Group

Curtis Media Group

Curtis Media Group is a broadcast media company based in Raleigh, North Carolina, USA. The company owns and operates several North Carolina radio stations and four radio networks.-AM:*WPTF 680 AM *WQDR 570 AM...

purchased the stations.