WCYK-FM
Encyclopedia
WCYK-FM is a Country
formatted broadcast
radio station
licensed to Staunton, Virginia
, though has studios located in Charlottesville
.
WCYK serves the Harrisonburg
/Staunton
and Charlottesville, Virginia
areas. WCYK is owned and operated by Monticello Media.
The station launched on February 13, 1984 with the callsign WANV-FM. It was changed to WVAO on February 21, 1994.
On February 23, 1996, WVAO changed its callsign to WCYK-FM and adopted its current Country
format, branded as "Country 99.7".
On July 10, 2007, it was reported that Kalil and Company Inc announced that it brokered a deal for Clear Channel to sell its entire Charlottesville cluster to George Reed's Sistema 102 LLC for $7.75 Million. Sistema 102 LLC changed its name to Monticello Media less than two months later on September 1, and two months later on November 3, WCYK-FM changed the branding to "Your Country 99.7" and used the slogan "Charlottesville's Country Station". On the morning of September 16, 2010, the station changed its branding to "HitKicker 99.7" and changed its website accordingly.
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
formatted broadcast
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Staunton, Virginia
Staunton, Virginia
Staunton is an independent city within the confines of Augusta County in the commonwealth of Virginia. The population was 23,746 as of 2010. It is the county seat of Augusta County....
, though has studios located in Charlottesville
Charlottesville, Virginia
Charlottesville is an independent city geographically surrounded by but separate from Albemarle County in the Commonwealth of Virginia, United States, and named after Charlotte of Mecklenburg-Strelitz, the queen consort of King George III of the United Kingdom.The official population estimate for...
.
WCYK serves the Harrisonburg
Harrisonburg, Virginia
Harrisonburg is an independent city in the Shenandoah Valley region of Virginia in the United States. Its population as of 2010 is 48,914, and at the 2000 census, 40,468. Harrisonburg is the county seat of Rockingham County and the core city of the Harrisonburg, Virginia Metropolitan Statistical...
/Staunton
Staunton, Virginia
Staunton is an independent city within the confines of Augusta County in the commonwealth of Virginia. The population was 23,746 as of 2010. It is the county seat of Augusta County....
and Charlottesville, Virginia
Charlottesville, Virginia
Charlottesville is an independent city geographically surrounded by but separate from Albemarle County in the Commonwealth of Virginia, United States, and named after Charlotte of Mecklenburg-Strelitz, the queen consort of King George III of the United Kingdom.The official population estimate for...
areas. WCYK is owned and operated by Monticello Media.
History
On February 23, 1996, WVAO changed its callsign to WCYK-FM and adopted its current Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format, branded as "Country 99.7".
On July 10, 2007, it was reported that Kalil and Company Inc announced that it brokered a deal for Clear Channel to sell its entire Charlottesville cluster to George Reed's Sistema 102 LLC for $7.75 Million. Sistema 102 LLC changed its name to Monticello Media less than two months later on September 1, and two months later on November 3, WCYK-FM changed the branding to "Your Country 99.7" and used the slogan "Charlottesville's Country Station". On the morning of September 16, 2010, the station changed its branding to "HitKicker 99.7" and changed its website accordingly.