WCOW-FM is a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Sparta, Wisconsin

Sparta, Wisconsin

Sparta is a city in and the county seat of Monroe County, Wisconsin, United States, along the La Crosse River. The population was 9,522 at the 2010 census.-Notable people:*William Hawley Atwell, U.S. District Court Judge in Texas*Larry Baumel, NASCAR...

 that serves "Midwisconsin" and the La Crosse

La Crosse, Wisconsin

La Crosse is a city in and the county seat of La Crosse County, Wisconsin, United States. The city lies alongside the Mississippi River.The 2011 Census Bureau estimates the city had a population of 52,485...

 and La Crescent

La Crescent, Minnesota

As of the census of 2000, there were 4,923 people, 1,940 households, and 1,367 families residing in the city. The population density was 1,634.4 people per square mile . There were 2,014 housing units at an average density of 668.6 per square mile...

 communities on the nearby Mississippi River

Mississippi River

The Mississippi River is the largest river system in North America. Flowing entirely in the United States, this river rises in western Minnesota and meanders slowly southwards for to the Mississippi River Delta at the Gulf of Mexico. With its many tributaries, the Mississippi's watershed drains...

 separating Minnesota

Minnesota

Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...

 and Wisconsin

Wisconsin

Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

. WCOW-FM also simulcasted for many years on their sister station at 1290 AM when it too had the WCOW calls. The WCOW call sign has previously been used by other broadcasters, including a station that existed from 1951 to 1957 in Minneapolis-St. Paul before being renamed as WISK

WISK

WISK-FM is a radio station airing a country music format. Licensed to Americus, Georgia, USA, the stations serve the Albany area. The station is currently owned by Sumter Broadcasting Co., Inc. and features programing from ABC Radio ....

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