WBVI
Encyclopedia
WBVI is a commercially licensed radio station
, broadcasting from Fostoria, Ohio
, but is marketed as a Findlay
radio station. WBVI is owned and operated by the Roppe Corporation, but does business as TCB Holdings, Inc. It airs a Hot Adult Contemporary music format.
The call letters of WFOB-FM were then changed to WBVI on July 6, 1987
, one year following its acquisition by TCB Holdings, also known acronymically as Tri-County Broadcasting. The station was similarly formatted as its AM sister, but focused more on music. In an effort to market the station to a "listen-at-work" audience in Findlay
, WBVI eventually became known as Findlay's "Mellow Mix 96.7", affiliating with the "Soft Hits" soft adult contemporary format offered by Jones Radio Network.
Though marketing itself as a Findlay station, WBVI's programming operations continued to originate from the Fostoria studios at 101 North Main Street. However, TCB opened a branch sales office for the station at 1995 Tiffin Avenue in Findlay.
At the start of the 1990s, WBVI was one of the first stations in the Toledo market to invest in hard-disk audio storage technology, through the use of Digilink, the computer automation system developed by Arrakis Systems of Colorado.
(formerly Westwood One
). Mix 96.7's satellite format mimics the Jack FM
sound on weekends with "Anything Goes Weekends" featuring a variety of 1970s and 1980s classic hits.
Morning DJ KC Allen arrived as program director in the Fall of 1996, followed briefly by Tom Summers in 2001, and then Keith Hodkinson, following a brief tenure in the same capacity at nearby competitor WTTF
-AM and WTTF-FM (now WCKY-FM
) in Tiffin, Ohio
.
Today Mix 96.7 features The Morning Mix with Josh Hohman from 6-10 am. The station also broadcasts high school sports and is a member of the Cincinnati Bengals
and Cincinnati Reds
radio networks. In 2011, Mix 96.7 joined the Rocket Sports Radio Network
, broadcasting selected University of Toledo
football
and men's basketball
games.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
, broadcasting from Fostoria, Ohio
Fostoria, Ohio
As of the census of 2000, there were 13,931 people, 5,565 households, and 3,628 families residing in the city. The population density was 1,917.6 people per square mile . There were 6,024 housing units at an average density of 829.2 per square mile...
, but is marketed as a Findlay
Findlay, Ohio
As of the census of 2000, there were 38,967 people, 15,905 households, and 10,004 families residing in the city. The population density was 2,266.3 people per square mile . There were 17,152 housing units at an average density of 997.6 per square mile...
radio station. WBVI is owned and operated by the Roppe Corporation, but does business as TCB Holdings, Inc. It airs a Hot Adult Contemporary music format.
History: Beginnings as WFOB-FM
Going on the air in 1946, this station had been known for many years as WFOB-FM. Some photographs of WFOB-FM's early years are shown in this article.1987 in radio
The year 1987 in radio involved some significant events.-Events:*January 1 — WBEA-FM in Elyria, Ohio drops their "B107" top 40 format to become the second affiliate for the Satellite Music Network's "Z Rock" service, with new WCZR calls....
, one year following its acquisition by TCB Holdings, also known acronymically as Tri-County Broadcasting. The station was similarly formatted as its AM sister, but focused more on music. In an effort to market the station to a "listen-at-work" audience in Findlay
Findlay, Ohio
As of the census of 2000, there were 38,967 people, 15,905 households, and 10,004 families residing in the city. The population density was 2,266.3 people per square mile . There were 17,152 housing units at an average density of 997.6 per square mile...
, WBVI eventually became known as Findlay's "Mellow Mix 96.7", affiliating with the "Soft Hits" soft adult contemporary format offered by Jones Radio Network.
Though marketing itself as a Findlay station, WBVI's programming operations continued to originate from the Fostoria studios at 101 North Main Street. However, TCB opened a branch sales office for the station at 1995 Tiffin Avenue in Findlay.
At the start of the 1990s, WBVI was one of the first stations in the Toledo market to invest in hard-disk audio storage technology, through the use of Digilink, the computer automation system developed by Arrakis Systems of Colorado.
WBVI Today
WBVI dropped the "Mellow" portion of its "Mellow Mix 96.7" moniker in the Fall of 1996, moving to a more mainstream adult contemporary music format, while still using the Jones Satellite Network that the station had used for years under the previous brand. The station's "promo voice" also changed as the transition to a hotter sound continued. The station's music format has since transitioned to Hot AC, using the "Bright AC" satellite format distributed by Dial GlobalDial Global
Dial Global is a radio syndication company. It is a wholly owned subsidiary of Triton Media Group and is a sister company to Townsquare Media, both of which are owned by Oaktree Capital Management....
(formerly Westwood One
Westwood One
Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...
). Mix 96.7's satellite format mimics the Jack FM
Jack FM
JACK FM is the alternative name and on-air brand of 60 radio stations in Canada, the United States, the United Kingdom, and Russia. Jack stations play a mix of 1960s, 1970s, 1980s, and 1990s hits with some current hot adult contemporary singles. Jack's slogan "playing what we want" can also be...
sound on weekends with "Anything Goes Weekends" featuring a variety of 1970s and 1980s classic hits.
Morning DJ KC Allen arrived as program director in the Fall of 1996, followed briefly by Tom Summers in 2001, and then Keith Hodkinson, following a brief tenure in the same capacity at nearby competitor WTTF
WTTF
WTTF — branded AM 1600 and Cool FM 93.3 WTTF — is a commercial radio station licensed to Tiffin, Ohio broadcasting a full service oldies format, along with an emphasis on local news, talk and high school sports. The station serves Tiffin and much of surrounding Seneca County...
-AM and WTTF-FM (now WCKY-FM
WCKY-FM
WCKY-FM is a radio station licensed to Pemberville, Ohio, serving the Toledo market. It operates a country music format. From its inception until 2008, the station was licensed to Tiffin, Ohio...
) in Tiffin, Ohio
Tiffin, Ohio
Tiffin is a city in and the county seat of Seneca County, Ohio, United States. The population was 18,135 at the 2000 census. The National Arbor Day Foundation has designated Tiffin as a Tree City USA....
.
Today Mix 96.7 features The Morning Mix with Josh Hohman from 6-10 am. The station also broadcasts high school sports and is a member of the Cincinnati Bengals
Cincinnati Bengals
The Cincinnati Bengals are a professional football team based in Cincinnati, Ohio. They are members of the AFC's North Division in the National Football League . The Bengals began play in 1968 as an expansion team in the American Football League , and joined the NFL in 1970 in the AFL-NFL...
and Cincinnati Reds
Cincinnati Reds
The Cincinnati Reds are a Major League Baseball team based in Cincinnati, Ohio. They are members of the National League Central Division. The club was established in 1882 as a charter member of the American Association and joined the National League in 1890....
radio networks. In 2011, Mix 96.7 joined the Rocket Sports Radio Network
WSPD
WSPD — branded The Talk of Toledo - 1370 WSPD — is a news-talk radio station licensed to Toledo, Ohio. WSPD broadcasts on a full-time basis with 5,000 watts, including a directional signal pattern at night...
, broadcasting selected University of Toledo
Toledo Rockets
The Toledo Rockets are the athletic teams that represent the University of Toledo. The Rockets are a Division I Football Bowl Subdivision team in the National Collegiate Athletic Association and play in the Mid-American Conference . The school's colors are midnight blue and gold.Toledo's...
football
American football
American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...
and men's basketball
Basketball
Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...
games.
External links
- 1949 Broadcasting Yearbook
- 1953 Broadcasting Yearbook
- 1959 Broadcasting Yearbook
- 1963 Broadcasting Yearbook
- 1965 Broadcasting Yearbook
- 1967 Broadcasting Yearbook
- 1971 Broadcasting Yearbook
- 1975 Broadcasting Yearbook
- 1978 Broadcasting Yearbook
- 1981 Broadcasting Yearbook