W280DO is an FM translator station licensed to Lexington, Kentucky

Lexington, Kentucky

Lexington is the second-largest city in Kentucky and the 63rd largest in the US. Known as the "Thoroughbred City" and the "Horse Capital of the World", it is located in the heart of Kentucky's Bluegrass region...

. It rebroadcasts an Urban Contemporary

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

 format from the HD2 subchannel of WLKT

WLKT

WLKT, also known as 104.5 The Cat, is a Mainstream Top 40 station broadcasting in Lexington, Kentucky. It is owned by Clear Channel Communications. It specializes in Pop music, some Rock and some Hip Hop product...

. The station, which was launched on July 21, 2011, replaced the translator of EMF's

Educational Media Foundation

Educational Media Foundation is a not-for-profit organization that operates the K-LOVE and Air 1 radio networks. EMF is based in Rocklin, California....

 Air 1

Air 1

Air1 is a Christian music radio network in the United States, operated by the non-profit organization EMF Broadcasting. Air 1 is essentially a Top-40 station with Christian Music - so many of the rules that commercial Top-40 stations use for musical rotation apply.-History:In 1986, KLRD began...

 affiliate in the Lexington area, 107.1 WLAI. The translator is owned by Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

, as is its parent station, WLKT. It specializes in current-based Hip-Hop

Hip hop music

Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

 and R&B hits, catering to a young adult audience and is expected to take on full-powered rival WBTF

WBTF

WBTF, also known as 107.9 The Beat, is an Urban Contemporary outlet serving the Lexington radio market. It is owned by L.M. Communications....

, whose Urban playlist tends to lean slightly conservative. "WiLD 103.9" hopes to siphon off 107.9 The Beat's younger demos.