W. H. Mudford
William Heseltine Mudford (1 March 1839–18 October 1916), known as W. H. Mudford, was a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 newspaper editor.

The son of William Mudford
William Mudford
William Mudford , was a British writer, essayist, translator of literary works and journalist. He also wrote critical and philosophical essays and reviews. His 1829 novel The Five Nights of St. Albans: A Romance of the Sixteenth Century received a good review from John Gibson Lockhart, an...

, a newspaper editor, W. H. Mudford went to work for The Standard
Evening Standard
The Evening Standard, now styled the London Evening Standard, is a free local daily newspaper, published Monday–Friday in tabloid format in London. It is the dominant regional evening paper for London and the surrounding area, with coverage of national and international news and City of London...

newspaper in London around 1860. He rose to become editor himself in 1871, and in owner James Johnstone's will, his tenure was made permanent, until his death or resignation. He made The Standard the second best-selling morning newspaper, after The Times
The Times
The Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...

, printing 250,000 copies per day by the mid-1880s. However, he was reluctant to update the paper's style, and during the 1890s it lost sales to new papers such as the Daily Mail
Daily Mail
The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982...

. He resigned in 1899, and retired to Wimbledon Common.
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