Vodka eyeballing
Encyclopedia
Vodka eyeballing is the practice of ingesting vodka
through the eye socket. Reports of this practice as a new fad
surfaced in the media beginning in 2010, as hundreds of clips of persons engaging in (or purporting to engage in) the practice were posted on the internet.
Some observers maintain that the phenomenon is not a real craze, calling the reports of occurrences an instance of a media feeding frenzy
, but Michael Strangelove
has argued against this interpretation.
The practice has been condemned by the American Academy of Ophthalmology
.
The 2000 comedy film Kevin & Perry Go Large
includes a character called Eyeball Paul who engages in the practice.
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....
through the eye socket. Reports of this practice as a new fad
FAD
In biochemistry, flavin adenine dinucleotide is a redox cofactor involved in several important reactions in metabolism. FAD can exist in two different redox states, which it converts between by accepting or donating electrons. The molecule consists of a riboflavin moiety bound to the phosphate...
surfaced in the media beginning in 2010, as hundreds of clips of persons engaging in (or purporting to engage in) the practice were posted on the internet.
Some observers maintain that the phenomenon is not a real craze, calling the reports of occurrences an instance of a media feeding frenzy
Media feeding frenzy
A media feeding frenzy is intense media coverage of a story of great interest to the public.The O. J. Simpson trial in the U.S. was a well-noted example....
, but Michael Strangelove
Michael Strangelove
Michael Strangelove is a lecturer in the Department of Communication at the University of Ottawa. His two main works are Watching YouTube: Extraordinary Videos by Ordinary People and The Empire of Mind: Digital Piracy and the Anti-Capitalist Movement , which was nominated for a Governor General's...
has argued against this interpretation.
The practice has been condemned by the American Academy of Ophthalmology
American Academy of Ophthalmology
The American Academy of Ophthalmology is the largest national membership medical association of ophthalmologists–medical doctors specializing in eye care and surgery including medical, surgical and optical care. More than 90 percent of practicing U.S. Eye M.D.s are Academy members, and the...
.
The 2000 comedy film Kevin & Perry Go Large
Kevin & Perry Go Large
Kevin & Perry Go Large is a 2000 British comedy film based upon the Harry Enfield sketch Kevin the Teenager. The film was directed by Ed Bye and was written by Dave Cummings and Harry Enfield. Enfield, Kathy Burke and Louisa Rix all return to their roles after previously appearing in Harry...
includes a character called Eyeball Paul who engages in the practice.