Vitalite
Encyclopedia
Vitalite is a sunflower oil-based margarine, produced by Dairy Crest
in Kirkby
in Merseyside
.
It began in 1983, being made by Kraft General Foods
. In 1996, it was bought by St Ivel
, who were then bought by Dairy Crest in November 2002. In 2008 it was relaunched as a dairy-free spread, making it suitable for vegans.
in the UK during the 90s featured dancing sunflowers and a singing Sun
with a parody
of the song Israelites
by Desmond Dekker
http://www.youtube.com/watch?v=B9CH1n9tNV0&NR.
The parody began:
"Wake up in the morning wantin' some breakfast. What am I gonna spread on my toast?
Ohhh, Ohhh, Vitalite."
Dairy Crest
Dairy Crest Group plc is a major dairy products company in the United Kingdom. Its brands include Cathedral City Cheddar cheese, Utterly Butterly, Vitalite, Clover, St Ivel and Frijj. The company delivers milk to around 1.1 million households via their milkmen...
in Kirkby
Kirkby
Kirkby is a town in the Metropolitan Borough of Knowsley in the metropolitan county of Merseyside in England. The town was developed from the 1950s through 1970s as a means to house the overspill of Liverpool. It is situated roughly north of Huyton, the administrative HQ of the borough and about...
in Merseyside
Merseyside
Merseyside is a metropolitan county in North West England, with a population of 1,365,900. It encompasses the metropolitan area centred on both banks of the lower reaches of the Mersey Estuary, and comprises five metropolitan boroughs: Knowsley, St Helens, Sefton, Wirral, and the city of Liverpool...
.
It began in 1983, being made by Kraft General Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
. In 1996, it was bought by St Ivel
St Ivel
St Ivel is a brand of dairy products in the United Kingdom. It began as a subsidiary under the ownership of the Unigate dairy company with most production sites in the south west of England and some in Wales...
, who were then bought by Dairy Crest in November 2002. In 2008 it was relaunched as a dairy-free spread, making it suitable for vegans.
Advertising
A famous advertising campaignAdvertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
in the UK during the 90s featured dancing sunflowers and a singing Sun
Sun
The Sun is the star at the center of the Solar System. It is almost perfectly spherical and consists of hot plasma interwoven with magnetic fields...
with a parody
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...
of the song Israelites
Israelites (song)
"Israelites" is a song written by Desmond Dekker and Leslie Kong that became a hit for Dekker's group, Desmond Dekker & The Aces. Although few could understand all the lyrics, the single was the first UK reggae number one and the first to reach the US top ten...
by Desmond Dekker
Desmond Dekker
Desmond Dekker was a Jamaican ska, rocksteady and reggae singer-songwriter and musician. Together with his backing group, The Aces , he had one of the first international Jamaican hits with "Israelites". Other hits include "007 " and "It Miek"...
http://www.youtube.com/watch?v=B9CH1n9tNV0&NR.
The parody began:
"Wake up in the morning wantin' some breakfast. What am I gonna spread on my toast?
Ohhh, Ohhh, Vitalite."