Visionary Vehicles
Encyclopedia
Malcolm Bricklin
Malcolm Bricklin
Malcolm Bricklin born in Philadelphia, Pennsylvania is an automotive entrepreneur. He is best known for his self-named automobile company, and for being one of the few Americans who has successfully introduced foreign cars in bulk to the American public from firms such as Subaru, Fiat and...

 is head of V Cars. LLC, called Visionary Vehicles prior to mid-2008, that was to be the North American distributor of Chery
Chéry
Chéry is a commune in the Cher department in the Centre region of France.-Geography:An area of farming and forestry, comprising the main village and a hamlet, situated in the valley of the river Arnon some south of Vierzon, at the junction of the D75, D165 and the D68 roads.-Population:-External...

 Automobiles. Bricklin's foray with Chery ended in mid-2006 after Chery allegedly used the relationship to enter the US market, then backed out of the contract with VV.

In a documentary film (The Entrepreneur) made by his son Johnathan, Malcolm Bricklin is shown with his lawyer in litigation against Chery auto makers.

Bricklin's strategy was to bring in cars and crossover SUVs that were competitive with German brands (Audi especially), but priced similarly to Honda vehicles. The lineup was to start with a mid-size car, a sporty coupe and small crossover. Later, with Bricklin funding, a bespoke line of front-wheel-drive vehicles was to have been developed. Following the front wheel drive vehicles, a rear wheel drive platform was contemplated which would have pushed Visionary into the Audi/BMW/Mercedes class of vehicles.

Bricklin's distribution strategy was to have dealers invest in Visionary Vehicles and in Chery, different from traditional dealer-distributor-manufacturer relationships. The dealer investments of $2-million were to be put in an escrow account until being used to fund investments in products from Chery.

All dealer-investors and other investing parties are suing Chery auto makers in China for breach of contract and several other categories of litigation for over $1 billion.

Plug-in hybrids

Visionary intends to bring a $35,000 luxury Mercedes-Benz S-Class
Mercedes-Benz S-Class
The Mercedes-Benz S-Class is a series of luxury sedans produced by Mercedes-Benz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the mid-1950s...

 V2G-capable PHEV to market around 2010. VV just announced it would compete for the X-Prize.
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