Viktor Vogel - Commercial Man
Encyclopedia
Viktor Vogel – Commercial Man is a German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 comedy released in 2001 in the US and other countries as Advertising Rules! Directed by Lars Kraume, the cast includes, Götz George
Götz George
Götz George is a German actor, son of actor couple Berta Drews and Heinrich George. His arguably best-known role is that of Duisburg commissar Horst Schimanski in the TV crime series Tatort.-Early years:...

, Alexander Scheer, and Chulpan Khamatova
Chulpan Khamatova
Chulpan Nailevna Khamatova is a Russian film, theater and TV actress of Tatar origin. Her name, Chulpan, means "morning star" in Tatar.- Background :...

.

Story Overview

After sneaking into a meeting between a high-powered ad agency and a prominent car manufacturer, a young man finds himself with a new job which soon will conflict with his new girlfriend.

Cast

  • Alexander Scheer – Victor Vogel
  • Götz George
    Götz George
    Götz George is a German actor, son of actor couple Berta Drews and Heinrich George. His arguably best-known role is that of Duisburg commissar Horst Schimanski in the TV crime series Tatort.-Early years:...

     – Edward Kaminsky
  • Chulpan Khamatova
    Chulpan Khamatova
    Chulpan Nailevna Khamatova is a Russian film, theater and TV actress of Tatar origin. Her name, Chulpan, means "morning star" in Tatar.- Background :...

     – Rosa Braun
  • Maria Schrader
    Maria Schrader
    Maria Schrader is a German actress, screenwriter, and director. She directed the award winning 2007 film Love Life that was based on a novel by Zeruya Shalev.-Work:...

     – Johanna von Schulenberg
  • Vadim Glowna
    Vadim Glowna
    Vadim Glowna is a German actor and film director. He has appeared in over 150 films and television shows since 1964.He directed the 1983 film Dies rigorose Leben, which won an Honourable Mention at the 33rd Berlin International Film Festival. In 1989, he was a member of the jury at the 39th Berlin...

     – Werner Stahl
  • Nele Mueller-Stöfen – Michelle

Plot

During a meeting between Opel
Opel
Adam Opel AG, generally shortened to Opel, is a German automobile company founded by Adam Opel in 1862. Opel has been building automobiles since 1899, and became an Aktiengesellschaft in 1929...

and the advertising agency Brainstorm, Viktor Vogel sneaks in and offers his views on how the agency's new campaign is boring and lacking in irony. This helps the already dissatisfied Opel people tell Brainstorm they need to come up with a new idea as they leave. After some discussion at Brainstorm the agency decides that they need to find Viktor, whom they threw out after the meeting, and hire him to work on the campaign. Eventually Viktor becomes the partner of Edward Kaminsky, a veteran ad man who is hoping to retire soon and they begin work on an idea that will keep Brainstorm alive through Opel's money.

Meanwhile Viktor meets the artist Rosa and begins a relationship, albeit rocky at first. While at a party that Rosa has thrown, Viktor and Rosa work out an idea for a gallery exhibit where Rosa is in a shopping mart hunting (literally) for her groceries. Sometime later at a meeting with Opel, Viktor accidentally happens to blurt out the idea, which Opel loves, and they are told to begin work on the idea.

Now Viktor, torn between his work and his girlfriend, must decide what is most important to him. Edward tells him that all he has to do is pay her for the idea, but Viktor knows that for this artist the idea is more important than money. However, Rosa's parents feel that they can butt into her life all the time because they give her an allowance and Viktor, seeing this as his opportunity to save himself from his mistake, tries to convince her that this is her opportunity to liberate herself from this cycle. With no exhibit Rosa is now forced to create something for the gallery that already has her booked and she ends up being turned into a dove as a magic act.

In an attempt to help out his new friend, Viktor, Kaminsky tries to get the agency to change from the hunting idea to something else, which inadvertently gets him let go from the firm. After this, Eddie hatches a plan which culminates with Viktor defecting from Brainstorm and stealing a client in the process. After this Viktor tries to patch things up with his girlfriend, but as she is still a dove we are left to our own imagination about how it will work out.
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