Video Research
Encyclopedia
Video Research Ltd. is a Japan
ese marketing research company conducting audience measurement
for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries. Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002.
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese marketing research company conducting audience measurement
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...
for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries. Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002.