Victrola Coffee Roasters
Encyclopedia
Victrola Coffee Roasters is a coffee roaster
and coffeehouse
chain based in Seattle.
Part of Victrola's business model includes teaching the public about coffee. This is done by having weekly cupping classes and publishing tutorials on their website.
The Pike Street roastery is housed in an 1920s automobile dealership showroom.
Coffee roasting
Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to expand and to change in color, taste, smell, and density...
and coffeehouse
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...
chain based in Seattle.
History
Victrola was founded in 2000. Early in the company's history they began sourcing roasting the coffee they prepared.Part of Victrola's business model includes teaching the public about coffee. This is done by having weekly cupping classes and publishing tutorials on their website.
The Pike Street roastery is housed in an 1920s automobile dealership showroom.